2019
DOI: 10.1108/tg-09-2018-0060
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Exploring the intention to use M-payment in India

Abstract: Purpose The purpose of this study is to develop a model that explains a user’s attitude toward M-payments in India, based on the motivational model and awareness about demonetization policy. The study also investigates the validity and differential predictive power of four different M-payment usage models, by considering the effect of improved awareness regarding demonetization policy on the core construct of the motivational model. Design/methodology/approach The model was tested with survey data from 362 M… Show more

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Cited by 29 publications
(21 citation statements)
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“…Prior knowledge and well-informed interest regarding the existence, moral concept, objectives and wide range of benefits of GB technology would positively shape a customer’s adoption intention. This result is consistent with the literature (Bouteraa, 2019; Chaurasia et al , 2019; Singh and Sinha, 2020; Baabdullah, 2020). Personal innovativeness is an equally fundamental individual element that is significantly related to customers’ intention to adopt GB technology, as it has considerable predictive relevance and large ES.…”
Section: Discussionsupporting
confidence: 94%
See 1 more Smart Citation
“…Prior knowledge and well-informed interest regarding the existence, moral concept, objectives and wide range of benefits of GB technology would positively shape a customer’s adoption intention. This result is consistent with the literature (Bouteraa, 2019; Chaurasia et al , 2019; Singh and Sinha, 2020; Baabdullah, 2020). Personal innovativeness is an equally fundamental individual element that is significantly related to customers’ intention to adopt GB technology, as it has considerable predictive relevance and large ES.…”
Section: Discussionsupporting
confidence: 94%
“…On the other hand, a lack of awareness of a technology's benefits, advantages and disadvantages acts as a barrier to its acceptance (Pai and Alathur, 2019). Various researchers have highlighted the ability of awareness to influence customer intention behaviour (Bouteraa, 2019;Chaurasia et al, 2019;Singh and Sinha, 2020;Baabdullah, 2020;Bouteraa and Al-Aidaros, 2020). This implies that providing more information about the specific attributes of innovation, like GB technology, might positively affect adopters' decisions.…”
Section: Customer Awarenessmentioning
confidence: 99%
“…rapid adoption of digital payment instruments, including banking cards, mobile wallets, mobile banking, internet banking and other digital payment modes (Chaurasia et al, 2019;Goriparthi and Tiwari, 2017;Mohd, 2016;PWC, 2020, Nagdev et al, 2021. With a vision to transform India from traditional 'cash-based economy' into a 'cashless economy' and also as part of the 'Digital India' initiative, GoI has promulgated the digital payments system as a result of promoting cashless transactions (Midthanpally, 2017;Pachare, 2016;Sobti, 2019).…”
mentioning
confidence: 99%
“…It is necessary for m-payment providers to study consumer mindset differences in terms of different cultures, and to propose a suitable product designs and marketing strategies in order to ignite adoption rates of m-payment (Hung and Hsieh, 2010). According to extant literature, the penetration rate of m-payment in China is increasing significantly whereas the penetration in India is rising slowly (Chaurasia et al, 2019, Cao et al, 2018. As a result, it is necessary to understand mindset differences of customers between China and India.…”
Section: Continuance Behaviors For M-paymentmentioning
confidence: 99%