Exploring the Interface Between Strategy-Making and Responsible Leadership

Maritz, Rachel; Pretorius, Marius; Plant, Kato

doi:10.1007/s10551-011-1024-5

Cited by 38 publications

(26 citation statements)

References 32 publications

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“…In this point, Maritz et al [23] advance the imperative to widen the angle of sustainability strategy research to the point where the spectrum between planned to emergent strategy-making is fully considered. Further, according to Neugebauer, Figge, and Hahn [24], "in strategy research, there is a consensus that strategy making resides on a continuum from planned to emergent where most strategies are made in a mixed way" (p. 323).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…Subsequently, the research objectives are: (1) to place the inferred relationships in a comparative setup, with a view to properly map the distinctive influences of the entrepreneurs' orientation towards sustainability on relational marketing models specificity. Here, exploring distinct and multifaceted marketing practices-i.e., interaction marketing (IM) and network marketing (NM)-to give voice to business sustainability involves a more prolific perspective on the heterogeneity of the market opportunities and the entrepreneur's versatility [22]; (2) to deepen the analysis of the hypothesized relationships by including a categorical variable as moderator-the entrepreneurs' option for planned versus emergent business strategies in managing their firms-building here on the logic of previous studies [23,24]. The main questions to be answered to are: To what extent can sustainability orientation be traceable in firms' relational marketing practices?…”

Section: Introductionmentioning

confidence: 99%

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Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Vătămănescu

Gazzola

Dincă³

et al. 2017

Sustainability

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By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs' orientation towards sustainability on relational marketing practices-i.e., interaction versus network marketing. Placed within a comparative setup, the investigation included a sample of 104 business owners of Romanian small and medium-sized enterprises (SMEs) from the services sector, the selection of participants being subject to well-defined pre-established criteria. Acknowledging the research gap which addresses the type of business strategy fit for entrepreneurs' orientation towards sustainability, the conceptual model integrated a categorical moderator variable (Planned/Emergent Business Strategies) as indicative of the potential heterogeneity among the hypothesized relationships. Both measurement and structural models were appraised by means of a structural equation modeling technique, respectively, component-based partial least squares (PLS-SEM). As the findings concluded, the entrepreneurs' orientation towards sustainability accounts for almost 35% of variance in interaction marketing practices and 16% of variance in network marketing practices, thus positing a higher influence on the former. Moreover, evidence was provided that the reification of the entrepreneurs' orientation towards sustainability in relational marketing practices was not significantly dependent on the type of business strategy.

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Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Vătămănescu

Gazzola

Dincă³

et al. 2017

Sustainability

View full text Add to dashboard Cite

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“…To conclude, the board of directors has a fundamental role in embedding sustainability into business culture [11,64,65]. Moreover, the board should promote substantial convergence in governance by setting strategic sustainable goals in both outsider and insider systems.…”

Section: Corporate Governance and Sustainabilitymentioning

confidence: 99%

Sustainability and Convergence: The Future of Corporate Governance Systems?

2016

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In today's world, a sustainable approach to corporate governance can be a source of competitive advantage and a long-term success factor for any firm. Sustainable governance requires that the board of directors considers economic, social and environmental expectations in an integrated way, no matter what ownership structure and formal rules of corporate governance apply to the company: this mitigates the traditional differences between insider and outsider systems of corporate governance. Previous studies failed to consider the contribution of sustainability in the process of corporate governance convergence. Therefore, the aim of this article is to fill the gap in the existing literature by means of a qualitative analysis, supporting the international debate about convergence of corporate governance systems. The article describes the evolution of outsider and insider systems in the light of the increasing importance of sustainability in the board's decision-making and firm's operation to satisfy the needs of all the company's stakeholders. According to this, a qualitative content analysis developed with a directed approach completes the theoretical discussion, demonstrating that sustainability can bring de facto convergence between outsider and insider corporate governance systems. The article aims to be a theoretical starting point for future research, the findings of which could also have practical implications: the study encourages the policy makers to translate the sustainable business best practices into laws and recommendations, strengthening the mutual influence between formal and substantial convergence.

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“…The concept of global responsibility engages all the company' level starting from the board, that can be the change agent [30] able to maintain a constant dialogue with stakeholders ensuring the CSR matters are integrated into corporate objectives for long term value creation, up to the organization committed in business operations. With regard to external relations in financial markets, the global responsibility refers to the involvement of different types of investors, understanding their expectations and balancing short with long-term value creation in their interests and in the interest of the company.…”

Section: Emerging Issuesmentioning

confidence: 99%

Corporate Social Responsibility and Shareholder Relations

Salvioni¹,

Gennari²

2017

Proceedings of the 5th Virtual Multidisciplinary Conference

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Abstract-The diffusion of social responsibility principles, together with the globalization of financial market highlight the importance of the value creation in the long run for both companies and investors. Stable relations with investors are based on corporate decision making processes privileging the creation of greater value in the future instead of maximizing immediate profits, when a trade-off between long and short run exists. These corporate behaviours reduce both the business risk of companies and the investment risk of shareholders. This conceptual article aims to highlight the importance of the relationships between the assertion of corporate social responsibility by companies and investors, according to a management model able to create sustainable value optimizing the satisfaction of the interests of shareholders and other stakeholders.

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Exploring the Interface Between Strategy-Making and Responsible Leadership

Abstract: The data used in this study forms part of data that was collected in the course of a doctoral thesis completed in 2008 and as such has been approved through stringent University of Pretoria processes verifying that the data and collection methods were ethical.

Cited by 38 publications

References 32 publications

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Sustainability and Convergence: The Future of Corporate Governance Systems?

Corporate Social Responsibility and Shareholder Relations

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