“…Thus, the ability of MNCs to strategize stakeholder participation becomes crucial and is realized through what some researchers have described as "sustainability partnerships," 3 that is, strategic partnerships that share common visions for realizing sustainable systems (Krucken & Meroni, 2006;Vogtländer et al, 2002). Significantly, these partnerships encompass multilevel participation, communications, and complex relationships among stakeholdersdeveloping scientific, social, economic, political, and cultural linkages within actor networks (Newton, 2002;Glasbergen, Biermann, & Mol, 2007;Anttonen, 2010;Linnenluecke & Griffiths, 2010;Vallaster & Lindgreen, 2013;Lai, Lin, & Wang, 2015). This in turn encourages positive attitudes towards selecting products, combining products and services, and formulating regulations that promote lower environmental burden (Vogtländer et al, 2002).…”