Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism
Ishani Sharma,
Soni Sharma,
Arun Aggarwal
et al.
Abstract:Purpose
This study aims to explore the influence of creative tourist experiences (CTE) on tourists’ recommendation intentions (RCI) toward creative tourist destinations. This study examines the roles of tourist engagement and satisfaction in this relationship, proposing a sequential mediation model based on the cognitive-affective-conative model.
Design/methodology/approach
The research surveyed travelers to Kinnaur, Himachal Pradesh, India, using a structured questionnaire. Through purposive sampling data we… Show more
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