“…Public entrepreneurs possess and/or develop differential capabilities in legitimacy and institutional change (e.g., by passing new laws and regulations), which can help create or co‐create markets. Examples include legislation by the European Commission (Convery and Redmond, ; Knoll and Engels, ) that helped in the creation of carbon markets (Olmstead and Stavins, ; Stavins, ) and legislation aimed at promoting the use of electric cars in California (Calef and Goble, ; Kemp, ). Such market co‐creation helps generate new wealth that enables both the public and the private sector to benefit and, thus, satisfy their respective objectives.…”