Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini

Lazzeretti, Luciana; Oliva, Stefania

doi:10.1080/09654313.2020.1833842

Cited by 8 publications

(6 citation statements)

References 40 publications

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“…Regarding the selected European countries-Italy, France and Spain-the impact of these industries on their overall economies is significant, even considering the relevant differences and specificities. The "Made in Italy" and "Made in France" logos are globally recognised as synonyms of excellence and exclusiveness in terms of products and trust in both artisan and industrial production [24]; also, currently, the concept of the "Made in Spain" logo, which identifies good quality products but at more affordable prices, representative of a simple and casual lifestyle, is gaining success on the market [27].…”

Section: Digitalization and Sustainability Trends In The Fashion And ...mentioning

confidence: 99%

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The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

et al. 2023

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Digitalization and sustainability are changing companies by transforming products, services and operations. While the growth of a digital and sustainable economy may increase firm performance, these new trends also raise potential challenges for companies pertaining to corporate governance structures. Companies are now faced with various alternatives regarding how digitalization and sustainability roles might be integrated into corporate governance structures. We aim to analyse how roles dedicated to digitalization and sustainability have been integrated into governance structures and how these changes impact corporate communication. We provide an explorative analysis in a sample of Italian, French and Spanish companies from the fashion and food sectors. These companies exhibit common features, analogous levels of success and critical factors and similar business models; moreover, fashion and food represent two of the main driving sectors of the selected countries’ economies. For these companies, the findings highlight a positive convergence regarding the inclusion of new corporate roles devoted to managing digitalization and sustainability processes. However, the analysis shows the different impacts of these roles on corporate governance structures and the different ways of externally communicating these impacts. In this sense, our study encourages the identification of governance models and different kinds of corporate communication that are able to promote digitalization processes and sustainable paths for companies. The paper contributes to the field of digitalization and sustainability studies and suggests insights to help practitioners manage related processes by promoting an evolution in the corporate governance structures and corporate communications of food and fashion companies.

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Section: Digitalization and Sustainability Trends In The Fashion And ...mentioning

confidence: 99%

“…These aims are investigated in fashion and food companies from Italy, France and Spain [22][23][24][25][26][27][28]. Emphasis is placed on the way in which companies belonging to these sectors respond to digital pressures and sustainability concerns and how this response impacts their governance structures and corporate communications.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

et al. 2023

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“…It was welcomed as the beginning of an international evolution of Italian design by the initiation of the 'Made in Italy' brand. The promotional activities of Giovanni Battista Giorgini [9], chief buyer and organiser of the first Florence fashion shows, reveals its rise in reputation in the national and international fashion journalism of the 'Made in Italy' brand in the 1951-1967 period. Florence appears as the first centre for Italian fashion design and commerce, preceding other cities, notably Milan, in this achievement.…”

Section: Has Covid-19 Changed the Aura Of Place?mentioning

confidence: 99%

“…Simultaneously, the scholarly popular psychology literature showed narcissism to be a fashionable research topic, seen by the authors of References [3,4,37] as important in fans' selection of tourism destinations. Experiencing celebrity-related destinations is seen as seductively consuming the desire that the celebrity image may express [9]. Thus, celebrity endorsement has become a marketing mechanism for brand promotion.…”

Section: Innovating 'Open Innovation' By Greener Influencing and Envi...mentioning

confidence: 99%

“…Therefore, what began as a "light" brand quickly became a "dark", unsustainable brand and practice. We show in the next section how this is an effect of "learning", whereby narcissism of the kind associated with benign imitation can evolve, possibly unintentionally, through celebrification into a process of mimesis, with malign outcomes [9].…”

Section: Introductionmentioning

confidence: 99%

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Open Innovation, Soft Branding and Green Influencers: Critiquing ‘Fast Fashion’ and ‘Overtourism’

Cooke

Nunes

Oliva

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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This paper explores digital reality replication for cultural consumption and green-digital open-system innovation, along with responsible, sustainable practices fashioned in a post-COVID-19 era. We address these after the dystopian effects of lockdown on global tourism and, in particular, the looming crisis of unsustainable ‘overtourism’. The aim of this paper is to disclose problems and policies related to moderating consumption to more sustainable levels. The scope of the article tackles three fields: urban re-branding, fast fashion, and overtourism. Each problem area is analysed against the background of digital surveillance in the attention economy with the aid of a conceptual model. Accordingly, the principal objectives of this paper are to analyse key sustainability problem sources, evolutionary processes, and policy responses. The paper’s originality and value lie in its recognition of tractable problem engagement through conceptual and practicable methods. This contribution also explores other consumption modes that tourists appreciate, namely, retail activity and its unsustainable “fast fashion” obsession. Finally, the paper analyses urban soft branding, the third tourism attractor within the niche touristic activity of the creative-cultural and gastronomic kind, which also features impulses that affect the perpetuation of unsustainable touristic practices. Thus, this contribution also assesses various studies on tourism futures that exploit digital media to assist in conserving both natural and cultural environments. Accordingly, we first narrate the soft re-branding of an “Art City” as a “Fashion City” and consider the example of green-digital innovation in the cultural milieu of Florence, Italy, in light of criticism of the unsustainability of “fast fashion”. We consider which actions are envisioned or advised in the similarly “over-touristed” city of Venice. In a different vein, we consider whether the mobilisation of ‘pop celebrity’ performers such as audience engagers or influencers works for sustainable intervention through an assessment of the cultural interventions of Madonna in Lisbon. Finally, we anatomise “green” politics and policies for creative-cultural cities with the support of digital media to influence sustainable actions to moderate or, alternatively, revitalise polluted, congested, or otherwise over-touristed city centres. The greening of central Paris, Barcelona, Milan, and London offer a a series of examples of this type of moderation and revitalisation.

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Nudging towards sustainability: Exploring the role of behavioral interventions in circular bio‐economy development for the fashion industry

Falcone,

Fiorentino

2024

Corp Soc Responsibility Env

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The fashion and food industries are major contributors to waste generation, making sustainability management a priority for both practitioners and scholars. This study examines how nudging can promote the development of a circular bioeconomy within the fashion industry, specifically investigating whether nudging techniques can facilitate the market adoption of fashion products made from sustainable textiles derived from food waste. Using a dataset of 2112 participants from four European countries, we employ regression and clustering analyses to identify consumer profiles based on psychological and behavioral characteristics. Our econometric analysis reveals that gender, education, and psychological factors such as environmental responsibility and awareness significantly impact sustainable behaviors. Additionally, a left‐leaning political orientation is positively associated with engagement in sustainable practices and willingness to pay for eco‐friendly products. Clustering analysis identifies distinct consumer profiles: “enthusiastic” individuals demonstrate high commitment to sustainability, while “skeptics” shows low engagement and responsiveness to environmental issues. The study offers key policy implications on the effectiveness of nudging interventions in enhancing the sustainability of the fashion industry.

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Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini

Cited by 8 publications

References 40 publications

The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

Open Innovation, Soft Branding and Green Influencers: Critiquing ‘Fast Fashion’ and ‘Overtourism’

Nudging towards sustainability: Exploring the role of behavioral interventions in circular bio‐economy development for the fashion industry

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