Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Marumbwa, John

doi:10.4236/ajibm.2014.42011

Cited by 18 publications

(14 citation statements)

References 9 publications

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“…Therefore, the respondents can hardly be divided into different groups. Previous studies (e.g., Touray, Salminen, & Mursu, 2013;Marumbwa, 2014) claimed that the demographic variables are usually the significant moderators of technology usage. Therefore, educational level is included with gender and age as moderators to measure their moderating effects on the relationships between antecedents and behavioral intentions.…”

Section: Methodology Research Modelmentioning

confidence: 99%

“…For example, Touray et al (2013) found that the effect of education on behavioral intention toward the Internet has a significant difference in two different countries. Marumbwa (2014) explored the moderating effects of demographic variables on frequency of use, use of applications, and acceptance of system services, and found that education has positive moderating effects. Therefore, we propose the following hypotheses:…”

Section: Moderating Effectsmentioning

confidence: 99%

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Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Yang

Chen

2017

IJIKM

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Aim/PurposeThis study uses a cosmetic virtual community (VC) as the research context and the UTAUT model as the theoretical structure aim to explore factors affecting the re-usage intentions of VC members. BackgroundThe Internet use rate of VC was up to 50%, thereby implying that VC gained the attention of Internet users. Therefore, operating a VC will be an effective way to communicate with customers. However, to maintain an existing member is more efficient than creating a new one. As such, understanding determinants of VC members' re-use intentions becomes important for firms. MethodologyThrough an online survey, 276 valid responses were gathered. The collected data were examined by performing confirmatory factor analysis, structural equation modelling procedures, as well as the moderator analysis. ContributionThis study shows the importance in the context of online cosmetics-related VC, which was rarely explored before. We provide issues for future research, despite the accumulated academic literature related to UTAUT and VC. Findings Results show that only performance expectancy and social influence significantly affecting re-usage intentions and only gender has moderating effects on the path from performance expectancy to VC re-use intention and from trust to VC re-use intention. Recommendations for PractitionersThis study found that users emphasized performance expectancy most of all. A cosmetic product-related VC should introduce products abundantly, offer useful information, and help people accomplish tasks quickly and productively. Re-usage Intentions of Virtual Communities 18 Recommendation for ResearchersFuture researchers may use our findings to conduct further positivist research in the area of social influence using different subjects and research contexts.

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Section: Methodology Research Modelmentioning

confidence: 99%

Section: Moderating Effectsmentioning

confidence: 99%

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Yang

Chen

2017

IJIKM

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“…The use of several internet services did not show uniform relationships with demographic factors in a study carried out by [33]. [34] also mentioned that age, gender, and income had a negative relationship with the adoption of mobile money transfer technology.…”

Section: The Effect Of Demographic Variables On E-ticketing Adoptionmentioning

confidence: 97%

Factors Influencing the Adoption of E-Ticketing System in the Bus Transport Sector in Ghana

Marfo¹,

Quansah²

2020

JSEA

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Electronic ticketing (E-ticketing), an innovative mode of issuing and delivering tickets, is becoming prevalent and is employed by many transport companies in Europe, America, Asia, and some parts of Africa to reduce the cost that goes with printing tickets. This study investigated E-ticketing adoption in the bus transport sector in the Kumasi Metropolis of Ghana. The study applied the Technology Acceptance Model (TAM), and the Structural Equation Modelling technique was used to analyse the factors affecting the intention to use the E-ticketing system. In that regard, the study was based on perceived usefulness, perceived ease of use, subjective norms, and demographic variables. Quantitative research approaches were used by distributing questionnaires to 392 passengers, employing the cluster and random sampling techniques. Findings from the study showed that perceived usefulness and subjective norm were the significant factors affecting passengers' intention to adopt the E-ticketing system. Besides, perceived ease of use and subjective norms were significant in predicting passengers' perceived usefulness of adopting E-ticketing system. The findings of this research will provide the government, industrial players, and the entire public a better understanding of the perceived factors that could enhance or serve as a barrier to passengers' adoption of the E-ticketing system. This can also lead to the development of effective E-ticketing marketing strategies.

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“…What can be done in the meantime is to rely on existing structures such as the mobile banking systems and ROSCAs in communities. Furthermore, Zimbabwean women's low use of nancial services/mobile money may be due to their low income (39).…”

Section: Current Savings Behaviourmentioning

confidence: 99%

The Potentials of a Maternal Mobile Wallet: a Qualitative Case Study on Opportunities and Challenges From Zimbabwe

Nyati-Jokomo¹,

Dabengwa²,

Chikoko³

et al. 2020

Preprint

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Background: There are no systems put in place regarding mobile money for maternal savings in Zimbabwe. Therefore, this paper aims to highlight: (a) existing strategies and experiences about maternal savings in Kwekwe District and, (b) examine the implications of household dynamics and current savings behaviour towards the feasibility of implementing the RoadMApp Maternal Healthcare Mobile Wallet (MHMW). Methods: Out of the 49 health facilities in Kwekwe, 2 hospitals (rural and urban), 4 rural health centres, 2 peri-urban, and 2 urban clinics were purposively selected for the study. Participants were recruited from these health facilities. 193 people took part in the study, through 11 Focus Group Discussions, 17 In-Depth Interviews, and 3 Community Meetings. The Socio-ecological Model’s categories are applied to interpret the results taking into consideration the barriers and enablers of maternal savings.Results: There is a paucity of information on strategies for maternal savings in Kwekwe District, Zimbabwe. The critical enabler for the implementation of an MHMW could be the use of existing community structures, like the burial societies and other savings clubs. Some of the essential barriers include low access to mobile phones, inadequate network coverage, power outages, a general lack of saving culture by communities, and the hyperinflationary environment in the country. Conclusion: Although, the socio-economic status of households may be the best predictor of maternal savings, ancillary factors such as financial literacy, educational level, cultural norms, and religion will help to understand the psychosocial reasons why communities engage in maternal savings. When implementing an MHMW, specific attention should be paid to individual and community/institutional level factors such as subsidies/interests on amounts saved, enforcing financial discipline, building local level mobile network infrastructure, and relying on locally available persons/systems.

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Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Cited by 18 publications

References 9 publications

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Factors Influencing the Adoption of E-Ticketing System in the Bus Transport Sector in Ghana

The Potentials of a Maternal Mobile Wallet: a Qualitative Case Study on Opportunities and Challenges From Zimbabwe

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Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Cited by 18 publications

References 9 publications

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Factors Influencing the Adoption of E-Ticketing System in the Bus Transport Sector in Ghana

The Potentials of a Maternal Mobile Wallet:&nbsp;a Qualitative Case Study on Opportunities and Challenges From Zimbabwe

Contact Info

Product

Resources

About

The Potentials of a Maternal Mobile Wallet: a Qualitative Case Study on Opportunities and Challenges From Zimbabwe