Market Grooming 2024
DOI: 10.1108/978-1-83549-001-320241012
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Exploring the Practices of Chinese Short Video Platforms to Enhance User Stickiness and Grooming the Customers: A Case Study of DOUYIN China (TikTok)

Yifei Xiang,
Ahmed Adel Tantawy,
Sumesh Singh Dadwal
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