“…Both construct variations of EO are assumed to positively affect financial performance (Wales et al 2013), which usually is measured in terms of profitability, sales growth or other financial measures Dess 1996, 2001) Family-related interests influence the importance of EO dimensions and their effect on performance in family firms (Nordqvist et al 2008;Kraus et al 2012a;Xi et al 2013). For the purpose of this study, we define family firms as firms where ownership and management is aligned within one or more families (i.e., family members of the owning family/-ies are involved in managing the firm), owning family/-ies hold more than 50% of shares, and at least two family members are active in the firm (Miller et al 2007;Westhead and Cowling 1998;O'Boyle et al 2012;Steiger et al 2015). Previous studies show, for example, that, in comparison to their non-family counterparts, family firms do business rather risk-averse (Naldi et al 2007), and less aggressive, unless threatened (Gómez-Mejía et al 2007), due to image and reputation reasons (Deephouse and Jaskiewicz 2013).…”