2019
DOI: 10.7160/eriesj.2019.120401
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Exploring The Relationship among E-Service Quality, E-Trust, E-Satisfaction and Loyalty at Higher Education Institutions

Abstract: We examine the effect of e-service quality through E-S-QUAL dimensions of efficiency, fulfilment, system availability, and privacy on e-trust, e-satisfaction and loyalty of students from public and private universities in Jakarta, Indonesia. A total of 304 undergraduates was employed as respondents, and the hypotheses were tested using Structural Equation Modelling (SEM). The findings revealed that efficiency and fulfilment significantly affect e-satisfaction, while fulfilment and privacy significantly affect … Show more

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Cited by 11 publications
(10 citation statements)
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“…Since then, courses now known as online learning, e-learning, or blended learning, have been gaining momentum. According to Leonnard (2019), university students' loyalty to their institution is significantly influenced by their satisfaction with the quality and efficiency of their online sites and platforms. Work of organizations such as Coursera (founded in 2012), which brings courses from top universities online for free and aims to reach millions of prospective students worldwide (Koller, 2012), only justifies the publication by The Ministry of Education, Youth and Sports (MEYS, MŠMT), which claims that most universities already work with an array of online tools, which makes them highly experienced in providing online education.…”
Section: Introductionmentioning
confidence: 99%
“…Since then, courses now known as online learning, e-learning, or blended learning, have been gaining momentum. According to Leonnard (2019), university students' loyalty to their institution is significantly influenced by their satisfaction with the quality and efficiency of their online sites and platforms. Work of organizations such as Coursera (founded in 2012), which brings courses from top universities online for free and aims to reach millions of prospective students worldwide (Koller, 2012), only justifies the publication by The Ministry of Education, Youth and Sports (MEYS, MŠMT), which claims that most universities already work with an array of online tools, which makes them highly experienced in providing online education.…”
Section: Introductionmentioning
confidence: 99%
“…Erçetin and Arıkan (2020) found that all of the e-service quality dimensions had a positive effect on e-satisfaction. Leonnard (2019) found that efficiency and fulfilment significantly affect e-satisfaction. It also concluded that fulfilment and privacy significantly affect e-trust.…”
Section: Proposed Model and Research Hypothesesmentioning
confidence: 97%
“…Trust has a positive influence on customer intention and in maintaining the customer relationship (Widyawati & Margaretha, 2018). Also, there is a relationship between e-service quality, trust and satisfaction in the education industry (Leonnard, 2019).…”
Section: Trustmentioning
confidence: 99%