“…Higher religiosity is associated with higher brand loyalty and more conservative purchase decisions (Delener, 1990; Essoo & Dibb, 2004; Tang & Li, 2015). In addition, higher religiosity is related to lower alcohol use (Baena et al, 2019; Bodford & Hussong, 2013; Lam & Mok, 2017), lower gambling frequency and urge (Lam, 2006; Lam & Mok, 2017) and less smoking behaviour (Muhamad & Mizerski, 2013; Nonnemaker et al., 2006). Highly religious people are also less materialistic (Casabayó et al., 2020), less likely to engage in digital piracy (Casidy et al., 2016), and less food‐wasting (Elhoushy & Jang, 2020).…”