“…Higher religiosity is associated with higher brand loyalty and more conservative purchase decisions (Delener, 1990;Essoo & Dibb, 2004;Tang & Li, 2015). In addition, higher religiosity is related to lower alcohol use (Baena et al, 2019;Bodford & Hussong, 2013;Lam & Mok, 2017), lower gambling frequency and urge (Lam, 2006;Lam & Mok, 2017) and less smoking behaviour (Muhamad & Mizerski, 2013;Nonnemaker et al, 2006). Highly religious people are also less materialistic MOK and CHEE SHIOnG LaM (Casabayó et al, 2020), less likely to engage in digital piracy (Casidy et al, 2016), and less food-wasting (Elhoushy & Jang, 2020).…”