1The purpose of the present study was to empirically examine the potential course content, 2 structure, and delivery mechanisms for a dedicated elite youth coach education programme in 3 football (soccer) in the UK. By achieving this aim it was the intention of the authors to use the 4 findings of this study for the future development of a customised coach education programme. 5Fifteen elite coaches, working in youth football at the time of the study, participated in one of 6 three focus groups. Emerging from content analysis procedures, the findings placed specific 7 importance on the development of an athlete-centred coaching philosophy, a focus on 8 behaviours and activities associated with positive youth development, a movement away from 9 traditional practices, and the development of the skills required to learn through reflective 10 practice. Additionally, a range of pedagogical approaches, including social approaches to 11 learning, mentoring, and blended learning, were highlighted as ways to better deliver education 12 programmes. 13 14