Exploring the Relationship Between Green Consumption Value, Satisfaction, and Loyalty to Hybrid Car in Elderly Consumers

Abstract

The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross-sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers' social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products. C 2014 Wiley Periodicals, Inc.

Which are the determinants of green purchase behaviour? A study of Italian consumers

“…On the contrary, the more the purchase is driven by social acceptance desire, the lower the satisfaction deriving from it. This result is in contrast with the study on hybrid cars by W. M. Hur et al (2015), and this may depend on the specific category of product under investigation. In our study, green products are considered as a broad category; actually, as our survey highlights (Table 3), respondents buy green products belonging to a wide variety of goods.…”

“…Further, the study by W. M. Hur et al (2015) on product satisfaction for hybrid cars showed that social value positively influences the satisfaction of consumers' hybrid car experience and their satisfaction, in turn, significantly influences their loyalty to hybrid cars' category.…”

Exploring the social value of organic food: a qualitative study in France

“…Furthermore, it is widely recognized that many symbols might be used for social stratification in various cultures (Bourdieu, ; Holt, ). Specifically, the status value of green consumption has been highlighted in different countries and cultures (in the UK by Tapp and Warren, ; in the US by Hur et al ., ). Thus, it may be fruitful to conduct the same analysis as in our study in other parts of France and in other countries.…”

“…Yet why people buy organic food and how venue affects their choice is not totally understood. Green consumption practices have been related to social classes and status (Griskevicius et al ., ; Hur et al ., ; Tapp and Warren, ). Some researchers recognize that food is an expression of identity and values (Senauer, ), while others see it as reflecting lifestyle (Brunsø et al ., ).…”

Effect of Consumption Values on Environmental Concern In Terms Of Purchasing Behavior

“…Even if individuals exhibit different forms of behaviour, they have the value of society as a member (Kuzudişli, 2017). Marketers, on the other hand, must be sufficiently aware of the value dimensions that exist in the consumer's decision to adopt green products in order to meet increasing social demands (Hur et al, 2015). Social values are one of the most effective ways of reducing the negative effects of consumption on the environment and of sustainability, especially in terms of perpetuating consumption values (Yadav & Pathak, 2017).…”