Exploring The Relationship Between X and Y Generation Employees’ Fear Of Contracting Coronavirus And Their Holiday Purchase Intention

Abstract

The pandemic commenced in the Chinese city of Wuhan and was designated by the World Health Organization and the Turkish Ministry of Health as a novel form of coronavirus (Covid 19). The epidemic has affected the whole world so far and is still doing so. In this sense, the tourist industry is one of the worst hit by the epidemic. The most compelling considerations for this are undoubtedly the travel limitations enacted as part of quarantine procedures to manage and prevent the pandemic, as well as people's deferral of holiday plans for fear of contracting the coronavirus. The study aims to put forward if there are any differences in the of uncertainty, anxiety, and stress levels experienced by X and Y generation employees as a result of coronavirus as well as their holiday purchase intentions. In order to achieve this goal, 388 people over the age of 20 with a source of income were contacted, and data have been collected using questionnaire forms prepared on google forms. Within the scope of the study, T-Test and One-Way Anova analyses were utilized to evaluate the differences between the X and Y generation employees' fear of contracting coronavirus and their holiday purchase intention. As a result of the analyses, it was revealed that there is a significant difference between the X and Y generation employees at the 0.05 significance level. Simply put, it has been discovered that generation-Y employees are less bothered by thinking about coronavirus than generation-X employees, and generation-Y employees are more inclined than generation-X employees to purchase holidays if they could access to the possibilities in the future. Furthermore, it was asserted that the majority of the participants intend to purchase a holiday if they can afford it, despite the fact that the participants' degrees of uncertainty, anxiety, and stress as a result of coronavirus differ depending on their educational status.