Exploring the role of atmospheric cues and authentic pride on perceived authenticity assessment of museum visitors

Abstract

The current study aims to investigate the relationships between authenticity and related constructs, such as atmospheric cues, place attachment, authentic pride, and word of mouth. We tested the proposed model using a sample of 387 visitors who experienced the National Museum of Ancient Art in Lisbon, Portugal. Atmospheric cues revealed to be a more important driver to perceived authenticity than place attachment. Perceived authenticity seems to be a better predictor of authentic pride than word of mouth. The results allow to highlight several implications and suggestions for further research.

Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

“…Most prior studies of authenticity investigate its impact in the context of real-world objects such as museums, cultural events, various cities, or heritage sites (Castéran & Roederer, 2013 ; Guttentag, 2010 ; Li et al, 2016 ; Loureiro, 2019 ; Nguyen & Cheung, 2016 ; Schwan & Dutz, 2020 ; Wu et al, 2019 ; T. Zhang et al, 2018 ). For instance, researchers have examined the impact of tourists’ characteristics, motivations, and place attachment on the perception of authenticity by collecting data from tourists who visited Canyon de Chelly National Monument in Arizona in the USA (Budruk et al, 2008 ).…”

Anticipated positive evaluation of social media posts: social return, revisit intention, recommend intention and mediating role of memorable tourism experience

“…There are, perhaps, additional mediators (e.g. atmospheric cues, Loureiro, 2019) and moderators (e.g. active vs passive social media users, Bigne et al , 2020) that may influence the findings of the study.…”

Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions

“…Secondly, it enables a reconfiguration of cultural services in a perspective of customer‐centeredness and organizational excellence, engaging visitors in a co‐creating dialog with museums and cultural institutions, which adds to the cultural heritage's promotion and dissemination (Corallo et al, 2017; Romanelli, 2020). Digital tools increase the visitors' ability to bath in the cultural heritage and to learn from their visiting experience (McIntyre, 2009), enhancing their immersion in the museums' atmosphere (Loureiro, 2019).…”