Exploring the Role of Corporate Social Responsibility in Consumer Purchase Intention. A Study From the Agriculture Sector

Abstract

Corporate Social Responsibility (CSR) significantly transforms the global agricultural sector, thereby boosting the foreign economy. Primarily, the study focuses on the social practices of Agro-companies operating in Pakistan, thus influencing consumer buying intention. The study presents the extended theoretical contribution to the theory of planned behavior. However, it provides a fundamental framework for integrating CSR orientation with consumer buying behavior. The data of 587 respondents has been collected through questionnaires by adopting a quantitative research approach and simple random sampling technique. Results reveal that consumers prefer brands and are unwilling to pay the higher price for products involved in CSR activities. Both emotional and purchasing factors affect purchasing intentions. Consumers are willing to support CSR cause and intend to buy their products without compromising on elements of purchase intentions.

Using Blockchain Technology and Sharing Culture to Promote Sustainable Forest Management in Tribal Communities

“… Supply chain integration for food ingredients and catering services: Local food ingredients are used in the dishes prepared for travelers. This promotes the traditional cooking techniques of the Paiwan community and provides incentives for the community to use lands that are designated for farming and grazing purposes, which help to balance plant ecology and recreate the bond between the community members and their land [ 27 ]. Cioca et al [ 27 ] argued that customers do not pay more or sacrifice quality, convenience, or their brand preferences for social enterprise products, indicating that they do not focus on social enterprises when making purchases and are instead more concerned with the product and its brand, comfort, and price.…”