Exploring the Role of Metaverse in Promoting Religious Tourism

Abstract

The Metaverse represents a revolutionary force in transforming religious tourism, demonstrating its versatile applicability in reinforcing visit intentions, advancing research, expanding resources sustainably, and transforming hospitality experiences. It serves as a catalyst for immersive education, virtual pilgrimages, community building, and facilitating religious events, transcending boundaries. However, challenges such as maintaining sacredness, preventing commercialization, ensuring authenticity, addressing ethical concerns, overcoming inclusivity issues, managing security, and navigating global regulatory compliance require careful consideration to fully harness the Metaverse's potential in religious tourism.