“…Social comparison has a long and continuing history of psychological examination (Chartrand & Bargh, 2002;Festinger, 1954). Studies on normative feedback, in which norms such as a peer group's (bogus) average performance scores were provided in addition to the participant's actual score have shown reduced task motivation, self-efficacy, and self-esteem in response to negative (normative) feedback (e.g., Hutchinson, Sherman, Martinovic, & Tenenbaum, 2008;Johnson, Turban, Pieper, & Ng, 1996;Lamarche, Huffman, Eliasz, Gammage, & Adkin, 2008;Nussbaum & Dweck, 2008). In contrast, if such normative comparisons are favorable for an individual, increased self-efficacy, perceptions of higher competence, enhanced effort, positive selfreactions, and task interest result.…”