Exploring the Significance of Media Psychology in Human Communication During the Era of Digitalization

Abstract

The topic of media psychology is multidisciplinary, and people's interactions with media in many spheres of their lives from work to education to entertainment to social engagement are ever-evolving. By fusing a comprehension of human behaviour, cognition, and emotion with a comparable comprehension of media technology, media psychologists seek to provide answers to these problems. As the globe gets more linked, media is now present in practically every aspect of life and is becoming a more essential field of study. Media psychology, in contrast to some media studies, is not merely about the content. Media psychology takes the entire system into account. Understanding the effects of technology depends heavily on psychology. By merging their knowledge of human behaviour, cognition, and emotion, media psychologists seek out answers and solutions.