Exploring the user-generated content (UGC) uploading behavior on youtube

Abstract

YouTube is the world's largest video sharing platform where both professional and non-professional users participate in creating, uploading, and viewing content. In this work, we analyze content in the music category created by the nonprofessionals, which we refer to as user-generated content (UGCs). Non-professional users frequently upload content (UGCs) that are parodies, remakes, or covers of the music videos uploaded by professionals, namely the official record labels. Along with the success of official music videos on YouTube, we find the increased participation of users in creating the UGCs related to the music videos. In this study, we characterize the UGC uploading behavior in terms of what, where, and when. Furthermore, we measure the relationship between the popularity of the original content and creation of the related UGCs. We find that the UGC uploading behavior is different depending on the types of the UGC and across different genres of music videos. We also find that UGC sharing is a highly global activity; popular UGCs are created from all over the world despite the fact that the popular music videos originate from a very limited number of locations. Our findings imply that utilizing the information on re-created UGCs is important in order to understand and to predict the popularity of the original content.

"You Know What to Do"

“…YouTube is used every day by millions of individuals to share various kinds of videos, e.g., music, lectures, gaming, video blogs, etc. [60]. Organized groups are also active on the platform; some use it to reach and grow their network of support and organize activities, while others to propel radicalization and initiatives against other groups.…”

Optimal mechanisms with budget for user generated contents

“…User-generated-content (UGC) websites [1,2,3] refer to those whose contents rely on users' post. In the last decades, we have witnessed an increasing number of UGC websites such as videosharing website YouTube, question-and-answers website Quora and online encyclopedia Wikipedia where users generate contents autonomously.…”

Exploring the relationships between K-pop fans' identities and media consumption in web 2.0 era

“…A typical scenario is that after official K-pop music videos are uploaded on YouTube by official channels of entertainment companies or record labels, a number of related UGCs such as parodies, remakes, dance, or covers start to be uploaded and circulated on YouTube. Park et al (2014) explored the music-related UGCs by identifying a variety of trending music videos, including acoustic, cover, dance, flash mob, parody, reaction, remake, and remix. Based on Park et al's categorization of music video-related UGC, and found that analyzing UGCs is important to understand the popularity of the original content.…”

“…The consumption behavior of K-pop videos was operationalized as the frequency and importance of consumption of K-pop music video-related UGC, PGC (professional generated content). The classification of music video related to UGC and PCG was developed by Park et al (2014) and later adapted by Xu et al (2016). Twenty items asking about frequency and the importance of consumption of specific types of videos on 7-point Likert-type scale ranging from never to several times a day, and not at all important to very important were listed for participants to evaluate.…”

“…In addition to consuming official K-pop music videos on YouTube, fans have been creating different forms of UGC (user-generated content) related to the original music videos. To understand how different kinds of K-pop video content can enhance K-pop fan identification, this study also introduces classification of music video-related UGC (Park et al 2014), and their different level of participatory nature.…”