Exploring Time-Based Characteristics of the E-Car Market for Effective Market Segmentation

Tripathi, Shailesh; Bachmann, Nadine; Brunner, Manuel; Jodlbauer, Herbert

doi:10.1016/j.procs.2024.01.007

Procedia Computer Science

2024

DOI: 10.1016/j.procs.2024.01.007

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Exploring Time-Based Characteristics of the E-Car Market for Effective Market Segmentation

Shailesh Tripathi,

Nadine Bachmann,

Manuel Brunner

et al.

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2024

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Cited by 2 publications

References 41 publications

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Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market

Jodlbauer,

Tripathi,

Bachmann

et al. 2024

Expert Systems with Applications

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Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market

Jodlbauer,

Tripathi,

Bachmann

et al. 2024

Expert Systems with Applications

View full text Add to dashboard Cite

Negative consumer–brand relationships in services: does gender matter?

Chinelato,

Gonçalves Filho,

Gois

2024

MRR

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Purpose Studies on the negative aspects of consumer–brand relationships have received increasing attention in academia, but most research on this phenomenon is not focused on services. On the other hand, the literature consistently demonstrates evidence that gender affects consumer behavior. In this context, this study aims to unprecedentedly identify the antecedents of brand hate and the effects of consumer gender across different service sectors. Design/methodology/approach This research compares the results of two studies with service companies. The first was accomplished with 307 consumers of mobile phone operators, and the second study was performed on 450 higher education students. The data were analyzed using structural equation modeling. Findings In both studies, females showed greater importance for ideological incompatibility than males. This suggests that females are more sensitive to moral issues and ethical behavior than males. As for males, negative experience is the most relevant antecedent of brand hate in both samples. However, when age is checked, the results indicate that younger males develop more brand hate than older males. This does not happen with females. Originality/value This study demonstrates gender differences and compares two samples applied in different service sectors: low-technological and high-touch consumer interactions. The results show that the antecedents of brand hate for males and females in the service sector differ. This study also points out that older males present a different behavior when compared to younger males, which does not happen with females.

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Exploring Time-Based Characteristics of the E-Car Market for Effective Market Segmentation

Cited by 2 publications

References 41 publications

Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market

Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market

Negative consumer–brand relationships in services: does gender matter?

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