Exploring tour guiding styles: The perspective of tour leader roles

How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

“…More specifically, our results confirmed the association between brand prestige and WBP was strengthened for the seniors who perceived high tour guide services. The salient role of tour guide services was indicated through many studies [7,10,55], and our analysis results provided the empirical evidences in the senior tourism. Thus, first and foremost, unceasing efforts should be made to improve the tour guides services of senior tour packages.…”

“…Thus, first and foremost, unceasing efforts should be made to improve the tour guides services of senior tour packages. Tsaur and Teng [10] emphasized the senior tourists' heavy reliance on tour guide due to their barriers and difficulties and asserted tour guide must adopt his/her style to provide additional care and greater concern. Furthermore, SERT [80] explained the greater needs of senior tourists according to characteristics, lifestyle or habits.…”

“…In this regard, extensive training and developing programs should be established in a way that tour guide can gain a high level of knowledge of seniors, easily flex their styles to deal with different types of seniors, and practice their services in many fields. Tour guide services are not limited to the instrumental role but encompass many others such as interactional and communicative roles [10]. Therefore, the programs with a variety of different situations and profiles of seniors (e.g., age, gender, nationality, or lifestyle) should be well designed and prepared for tour operators to ensure tour guides have a high level of competence and consequently improve seniors' WBP.…”

“…For elderly tourists, the tour guide has more special meaning. An elderly tourist is more dependent on tour guides because they are physically weaker and less capable of searching for information than younger tourists [10]. More importantly, tour guide services have a very important effect on travel satisfaction [7].…”

“…For senior tourists, the role of a tour guide is more important than for other tourists since they may experience difficulties, such as physical weakness, during a trip. Consequently, senior tourists tend to rely more heavily on their tour guide during travel [10]. Pereira [11] also has argued that, although tourists may be satisfied with a tourist destination, they will not have a good impression if the tour guide does not perform their role properly.…”