Exploring Trust in Purchase Intention: An Empirical Research on Agricultural Application

Abstract

The emerging issues of trust in online purchasing occur since the consumers unable to directly verified the products. Since trust plays a crucial role in online purchasing, it is important to identify the antecedents of trust in the context of online purchase intention. This study aims to determine the direct effect of trust and the indirect effect of trust mediated by perceived risk toward purchase intention. This study also aims to investigate the antecedents of trust in online purchase intention. This study is focused on providing empirical findings of purchase intention on agricultural application because there are a variety of digital start-ups that produce applications in the agricultural sector, helping farmers in selling agricultural products to consumers directly. This study was conducted on 121 respondents taken through a purposive sampling method. Data were analyzed using Partial Least Square (PLS). The results indicate that information quality becomes an antecedent of trust that has positive effect on consumers' trust. Trust has a positive direct effect on purchase intention. In the terms of indirect effect of trust on purchase intention mediated by risk, trust has a negative effect on perceived risk and perceived risk has a negative effect on purchase intention.

Factors Affecting Purchase Intention Through Online Application: A Case Study of Lazada

“…The findings indicate that trust is the most important factor affecting the intention to purchase products and services through the Lazada application. This supports previous studies [15][16][17]. However, product has no impact on the intention to purchase, which is inconsistent with the marketing theory and previous studies [4][5][6][7][8][9]11].…”

“…Once a buyer sees that this website can be trusted, there will be an opportunity to develop a relationship with confidence and willingness to purchase products. Previous studies also supported the relationship between trust and intention to purchase [15][16][17] (Fig. 1).…”

Investors' Trust and Risk Perception Using the Investment Platform: A Gender Perspective

“…Lack of trust is a major barrier to online transactions which has impacts on trust or emotional safety felt by individuals. Especially online transactions using personal data that require credit card data which will cause personal trust to be low (Mahliza, 2020;Noprisson & Ani, 2018). As it is known in Spain that half of the internet users have small level of trusts as well as online exchange transactions (INE, 2009in (Martín & Jiménez, 2011, in the context of gender beliefs (Dwyer et al, 2002;Garbarino & Strahilevitz, 2004) stated that women's perception of risk in online transactions had significant effects.…”

Peran Religiusitas terhadap Niat Beli pada Generasi Z: Kepercayaan Sebagai Variabel Mediasi

“…Niat dapat bertumbuh menjadi keputusan pembelian ketika seseorang menetapkan membeli produk makanan halal (Ishardini et al, 2022). Menurut Mahliza (2020), dalam menentukan niat beli, kepercayaan konsumen memainkan peran yang penting karena kepercayaan adalah keyakinan yang melekat pada diri konsumen, ketika tidak adanya kepercayaan yang dibuat oleh penjual kepada konsumen maka konsumen lebih memilih alternatif lain untuk memenuhi kebutuhan dan keinginan mereka. Dalam konteks pembelian halal religiusitas dapat juga menjadi unsur dalam pengambilan keputusan pembelian.…”