Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies

Rico, Yuli Marcela Suárez; Villegas, Mauricio Gómez; Benau, María Antonia García

doi:10.3390/su10082617

Cited by 45 publications

(49 citation statements)

References 72 publications

(99 reference statements)

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“…Gomez and Vargas-Preciado (2016) and Tao and Wilson (2015) drew attention to the low proportion of CSR-related tweets on corporate accounts. And Suárez-Rico et al (2018) conducted a study that attempted to explain the amount of attention paid to CSR in corporate tweets. Their study had two significant findings: Companies operating in sensitive industries and companies whose CEOs have shorter tenures post more tweets about CSR.…”

Section: Earlier Researchmentioning

confidence: 99%

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Zhang

Gosselt

Jong

2020

Journal of Business and Technical Communication

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Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.

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Section: Earlier Researchmentioning

confidence: 99%

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Zhang

Gosselt

Jong

2020

Journal of Business and Technical Communication

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“… To enhance the active participation of senior members of the company in the online CSR communication strategy, making that they perceive the strategic possibilities that it offers to improve the visibility and legitimacy growth in the long run of the company, because there is an inverse relationship between company' CSR disclosure on Twitter and the tenure and age of the senior members of the company (Suárez-Rico et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

Analysis of the use of Twitter as a tool for the management and communication of the CSR of leading European firms

Rodríguez

Chalmeta

2020

IJWBC

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The management of corporate social responsibility (CSR) requires dialogue between the organisation and its stakeholders. Considering that, today, interaction among any members of society is becoming increasingly faster and easier due to the use of Web 2.0, this latter can be considered a suitable tool for CSR management. The main purpose of this paper is to analyse the use of online social networks by enterprises as a communication strategy tool in the field of CSR management. To this end, all the messages from the verified Twitter accounts of 50 leading European blue-chip companies (EuroStock 50) from the year they were activated until June 2016 (127,811) were analysed using automated and manual content analysis. The conclusions drawn by this study show that this social network is only used for informative purposes, no two-way collaborative communication strategy being found. This leads to the need to proactively make companies aware of the advantages of social networks as CSR management tools and drivers of a collaborative interaction with stakeholders that would allow a more sustainable and more inclusive performance of CSR principles in their activities.

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“…The critique on the authenticity of social media data [79] was addressed by the selection of Twitter, as identities of the actors are not hidden [80], secondly by collecting data from official accounts [81], thirdly by manually curating truncated data, and lastly by data triangulation against other information sources like news, speeches of the identified actors at automobile industry events, blogs, and industry reports, where available [82].…”

Section: Step 4: Social Media Data Analysismentioning

confidence: 99%

Implementation of Accelerated Policy-Driven Sustainability Transitions: Case of Bharat Stage 4 to 6 Leapfrogs in India

2021

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In the face of pressing environmental challenges, governments must pledge to achieve sustainability transitions within an accelerated timeline, faster than leaving these transitions to the market mechanisms alone. This had led to an emergent approach within the sustainability transition research (STR): Accelerated policy-driven sustainability transitions (APDST). Literature on APDST asserts its significance in addressing pressing environmental and development challenges as regime actors like policymakers enact change. It also assumes support from other incumbent regime actors like the industries and businesses. In this study, we identify the reasons for which incumbent industry and business actors might support APDST and whether their support can suffice for implementation. We examine the actor strategies by drawing empirical data from the Indian national government policy of mandatory leapfrog in internal combustion engine (ICE) vehicle emission control norms, known as Bharat Stage 4 to 6. This leapfrogging policy was introduced to speed up the reduction of air pollutants produced by the transport sector. A mixed-methods approach, combining multimodal discourse analysis and netnographic research, was deployed for data collection and analysis. The findings show that unlike the status quo assumption in STR, many incumbent industry and business actors aligned with the direction of the enacted policy due to the political landscape and expected gains. However, the degree of support varied throughout the transition timeline and was influenced by challenges during the transitioning process and the response of the government actors. The case suggests we pay more attention to the actors’ changing capacities and needs and consider internal and external influences in adapting the transition timelines. This study contributes to the ongoing discussion on the implementation of APDST, by examining the dynamism of actor strategies, and provides an overview of sustainability transitions in emerging economies.

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Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies

Cited by 45 publications

References 72 publications

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Analysis of the use of Twitter as a tool for the management and communication of the CSR of leading European firms

Implementation of Accelerated Policy-Driven Sustainability Transitions: Case of Bharat Stage 4 to 6 Leapfrogs in India

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