Exploring user cognition difference and pleasure balance guidance method for product perceptible features in vehicle-mounted system

Zhang, Chao

doi:10.1007/s13198-021-01205-9

Cited by 1 publication

(1 citation statement)

References 24 publications

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“…Based on the Stimulus-Organism-Response (S-O-R) model (Mehrabian & Russell, 1974), positive emotions are proved by many studies to have a significant relationship with patronage intention (Oliver et al, 1997), preference (Rosen & Purinton, 2004), and approach (Mo et al, 2021;Orth & Wirtz, 2014). Zhang (2021) utilizes the correlation between consumer physiological indicators and satisfaction to level off the cognitive and emotional differences between corporate designers and consumers, through which a human machine interface system and its appraisal mechanism have been established. Saintives (2020) discovered that there is still a lack of research on consumer emotions in online shopping, pointing out that most of the studies in this field still rely on the S-O-R model, this paper also used the S-O-R model as the theoretical framework for this study.…”

Section: Theoretical Framework Of Consumer Cognition and Emotionsmentioning

confidence: 99%

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

2023

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To probe into consumer behavior from the perspective of cognition and emotion, meanwhile offering objective and quantitative physiological evidence for advertisers, e-commerce platforms selling experiential products, and other e-commerce platforms for holiday promotional activities. This paper adopted a combination of multi-channel physiometer and questionnaire survey, in which a total of 42 subjects including 18 men and 24 women is selected and recruited. (1) Factors such as promotion, music background, and model backdrop help to enhance the festive atmosphere of e-commerce platforms and stimulate positive emotions of consumers; (2) Greeting cards can stimulate positive emotions among female consumers, but they are not statistically significant in stimulating male consumers; (3) The effect of warm and cold colors on the sympathetic nerves of consumers is significant, among which warm colors can significantly ignite the positive emotions; and (4) Although not all indicators of multi-channel physiometer are consistent with questionnaire data, the differences can be explained, so it proves to be a sound method to quantitatively measure emotions. This paper conducted multi-channel physiometer research on E-commerce platform promotions and consumer behaviors from the perspective of cognition and emotion, which provided an objective quantitative method for online retailers and marketers.

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