Exploring user-generated content related to vegetarian customers in restaurants: An analysis of online reviews

Abstract

This study aimed to explore and evaluate factors that impact the dining experience of vegetarian consumers within a range of vegetarian-friendly restaurants. To explore the factors and understand consumer experience, this study analyzed a vast number of user-generated contents of vegetarian consumers, which have become vital sources of consumer experience information. This study utilized machine-learning techniques and traditional methods to examine 54,299 TripAdvisor reviews of approximately 1,008 vegetarian-friendly restaurants in London. The study identified 21 topics that represent a holistic opinion influencing the dining experience of vegetarian customers. The results suggested that “value” is the most popular topic and had the highest topic percentage. The results of regression analyses revealed that five topics had a significant impact on restaurant ratings, while 12 topics had negative impacts. Restaurant managers who pay close attention to vegetarian aspects may utilize the findings of this study to satisfy vegetarian consumer requirements better and enhance service operations.

The Food Service Playbook for Promoting Sustainable Food Choices

“…Social media offers restaurants, cafés, and caterers a valuable tool to engage potential customers before they even set foot on-site. Positive online reviews can have a significant influence on an establishment's profit and client counts (Bai et al 2023). In addition to being a medium for marketing and advertising, social media platforms can also be used to establish group forums where diners can come together, receive feedback (through "likes," "shares," and "follows"), gather information, and exchange ideas.…”