Exploring value co-creation in Fan Fests: the role of fans

Kolyperas, Dimitrios; Sparks, Leigh

doi:10.1080/0965254x.2017.1374298

Cited by 14 publications

(42 citation statements)

References 37 publications

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“…Historically, mega-events have been consumed by audiences located in the stadiums and venues, but also through television or other media platforms. Following the increased interest in and more people travelling to SMEs, assisted by cheaper air travel, fan zones have become a third environment for attendees: between the home and stadium (Kolyperas and Sparks, 2018). In the Euro 2020’s official requirements UEFA define a ‘fan zone’ as:an area accessible to the general public which is set up by the host cities, at which matches .…”

Section: Literature Review: a Socio-historical Contextualization Of Fmentioning

confidence: 99%

“…Here they were introduced in order to encourage hospitality (Marivoet, 2006). However, it was not until the 2006 World Cup in Germany that fan zones were formalized by the event owner and ‘actively embraced’ by organizers and stakeholders (Kolyperas and Sparks, 2018: 72). Here, in total 12 official fan zones were erected for the World Cup across the various host cities, with the Berlin fan zone reportedly being the most heavily visited (FIFA, 2017).…”

Section: Literature Review: a Socio-historical Contextualization Of Fmentioning

confidence: 99%

“…Fan zones constitute a popular attraction for event tourists without tickets to the arenas where the live-actions and games physically take place. But despite fan zones’ significance as spaces of mass crowds, large-scale policing and security operations, crowd control and a plethora of branding practices (Klauser, 2011; Kolyperas and Sparks, 2018), it is striking that little is known about how SME stakeholders perceive and respond to fan zones as part of the event landscapes they have an interest or stake in. This relates to fan zones being relatively new additions to SMEs, but subsequently adds to the importance of understanding fan zones and how stakeholders experience them.…”

Section: Introductionmentioning

confidence: 99%

“…Building upon existing research on fan zones (Klauser, 2011; Kolyperas and Sparks, 2018; Lauss and Szigetvari, 2010), this study seeks to answer the research question of, and fill the gap in literature speaking to, how stakeholders perceive fan zones to have changed the dynamics at SMEs. Answering this question by drawing from documentary data and interviews with Euro 2020 stakeholders, this study makes two key contributions.…”

Section: Introductionmentioning

confidence: 99%

“…Before proceeding, it is worth clarifying that in extant literature, fan zones are occasionally referred to as ‘fan fests’, ‘live sites’ or ‘fan parks’ (Duignan and McGillivray, 2019; Kolyperas and Sparks, 2018). For the sake of consistency, this paper uses the term ‘fan zone’.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Between security and festivity: The case of fan zones

Ludvigsen

2019

International Review for the Sociology of Sport

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This article investigates the multiple operational and socio-cultural roles of ‘fan zones’ at contemporary sport mega-events (SMEs) from stakeholder perspectives. Fan zones, with their giant screens, are locations for public viewing events for fans without stadium tickets. They are also popular pre- and post-match destinations for football (soccer) fans with stadium tickets. Since the mid-2000s they have become central to the hosting of mega-events. Based on qualitative pre-event documentary data and stakeholder interviews in the context of Euro 2020, this paper argues that fan zones generate both solutions and new distinct challenges related to crowd control and security, while providing spectators with social experiences and an ‘event within the event’. With its empirical findings, the article bridges an important gap in literature as limited research investigates how mega-event stakeholders perceive or experience fan zones. However, the findings also have broader implications and are particularly significant in a time wherein fan zones’ organizational and security requirements have increased in accordance with their popularity and the emergence of wider security threats.

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Section: Literature Review: a Socio-historical Contextualization Of Fmentioning

confidence: 99%

Section: Literature Review: a Socio-historical Contextualization Of Fmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Between security and festivity: The case of fan zones

Ludvigsen

2019

International Review for the Sociology of Sport

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The sport cluster concept as middle-range theory for the sport value framework

Gerke

Woratschek

Dickson

2020

Sport Management Review

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Adopting a value co-creation perspective to understand High Street regeneration

Cassidy

Resnick

2020

Journal of Strategic Marketing

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The 'High Street' has traditionally played a key role in the health of towns worldwide. It is instrumental as a community hub, supporting local independent retail businesses and incubating entrepreneurship and innovation. Since 2009, thousands of stores have closed with record levels of shop vacancies. Reasons for the decline include a failure to respond to multi-channel retailing, wider demographic and economic changes and problems coordinating the network of actors who hold competing ideas about High Street regeneration. This paper evaluates the contribution of a value co-creation perspective in exploring strategy making in a complex retail high street ecosystem. It draws on Service-Dominant Logic and its service ecosystems perspective, institutional theory and data from a depth case study of strategy development in a UK High Street. The study illustrates how the value co-creation perspective, underpinned by institutional theory offers a rich appreciation of how actors in the ecosystem participate in shaping strategy. It identifies seven norms shared by the multiple actors, which serve as a point of reference for more sustainable strategy development. The normative analysis highlights the potential of operant resources amongst actors to shape strategy implementation. The study provides empirical evidence to support the role of institutions and institutional arrangements in effective value co-creation.

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Exploring value co-creation in Fan Fests: the role of fans

Cited by 14 publications

References 37 publications

Between security and festivity: The case of fan zones

Between security and festivity: The case of fan zones

The sport cluster concept as middle-range theory for the sport value framework

Adopting a value co-creation perspective to understand High Street regeneration

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