Export intensity and marketing in transition economies: Evidence from China

Ellis, Paul D.; Davies, Howard; Wong, Ada Hiu Kan

doi:10.1016/j.indmarman.2010.10.003

Cited by 32 publications

(25 citation statements)

References 68 publications

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“…Mah (2006) presented some evidences on the effect of export insurance subsidy on export supply from Japan. Ellis et al (2011) stated that in exchange situations, the advantages of long-distance trade may outweigh the expenses of knowledge acquisition and reported some support for this proposition in their study by constructing a link between the export intensity of Chinese exporters and their acquisition of marketing know-how. They also showed some evidence that the marketing knowledge of transition economy firms maintained a positive effect on overall performance.…”

Section: Introductionmentioning

confidence: 94%

Examining the role of export competitive advantages on export performance

Alimohammadi¹,

Aghamousa²,

Meshkani³

2014

10.5267/j.msl

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This paper investigates the role of export competitive advantage on export performance in food industry. The proposed study designs a questionnaire in Likert scale and distributes it among 280 randomly selected experts in food industry and Cronbach alpha has been calculated as 0.827. The study has applied factor analysis to find important factors influencing export performance. Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Bartlett's Test of Sphericity have been performed to validate the results and they both validated the questionnaire. The results of the survey have determined six effective groups including product development, e-commerce, marketing planning, organizational performance, competitiveness and supply chain management.

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Section: Introductionmentioning

confidence: 94%

Examining the role of export competitive advantages on export performance

Alimohammadi¹,

Aghamousa²,

Meshkani³

2014

10.5267/j.msl

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“…Scholars within the field of export marketing research have observed that export marketing activities help boost performance (e.g., Cadogan, Kuivalainen, & Sundqvist, 2009;Diamantopoulos, Ring, Schlegelmilch, & Doberer, 2014;Lisboa, Skarmeas, & Lages, 2013;Ellis, Davies, & Wong, 2011;Ottosson & Kindström, 2016). While prior research has examined various export marketing activities (e.g., export information use and export market-oriented behavior) and their effects on export performance (e.g., Diamantopoulos et al, 2014;Chung, 2012;Souchon & Diamantopoulos, 1996), the conditions under which export marketing capabilities are more or less beneficial for industr ia l organizations' export market success need additional scholarly attention (Cadogan, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…Most empirical studies on export marketing capabilities are based on data from developedeconomy market firms (Ellis et al, 2011;Zou, Fang, & Zhao, 2003). These studies leave unanswered the question of how industrial exporting organizations in less-developed markets may benefit from deployment of export marketing capabilities.…”

Section: Introductionmentioning

confidence: 99%

The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition

Boso

Adeola

Danso

et al. 2019

Industrial Marketing Management

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This study utilizes multiple-informant and time-lagged primary data from 162 industrial exporting firms in Sub- Saharan Africa to contribute to an understanding of when export marketing capabilities can be deployed to drive export performance. The study finds that market responsiveness capability drives export performance when it is deployed together with a product innovation capability. The joint effect of both capabilities on export performance is weakened at high levels of dysfunctional competition in export market environment. The findings suggest that a stronger capability to respond to export market needs and a greater competence in introducing new products in export markets are not always beneficial in Sub-Saharan African markets as the resulting export performance outcome is dependent upon degrees of dysfunctional competition

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“…La variedad de teorías, metodologías, datos y conclusiones en la literatura demuestran la falta de consenso en torno a la relación existente entre el rendimiento de las empresas y su capacidad para exportar. Así, algunos autores encontraron evidencia empírica que demostraba la relación positiva entre la actividad exportadora y el rendimiento empresarial en base a una mayor fortaleza competitiva (e. g. Bernard y Jensen, 1999;Ling-Yee, 2004;Annavarjula y Beldona, 2005;Pangarkar, 2008;Ellis, Davies y Wong, 2011).…”

Section: Estado Del Arteunclassified