Export market orientation and international performance in the context of SMEs

Pascucci, Federica; Bartoloni, Sara; Gregori, Gian Luca

doi:10.1080/08276331.2016.1167528

Cited by 31 publications

(22 citation statements)

References 41 publications

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“…Furthermore, studies have captured the internal contexts specified by firms' resources, capabilities, and product types (Cadogan et al 2016;Deutscher et al 2016;Kirca et al 2005;Pascucci et al 2016;Silva and Styles 2017). Still, there are conflicting results regarding, for example, the impact of product context.…”

Section: Introductionmentioning

confidence: 99%

When are innovativeness and responsiveness effective in a foreign market?

Pehrsson

2019

J Int Entrep

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Good managerial understanding of the mechanisms underlying the effectiveness of entrepreneurial orientation (EO) and market orientation (MO) in dynamic foreign markets improves the international competitiveness of the entire firm. Drawing on the dynamic capability view, this study contributes to the international strategy and entrepreneurship literature by extending our understanding of the actionable components of the EO/MO of firms' foreign units, that is, innovativeness and responsiveness. The study examines relationships between the actionable components and the performance of industrial firms' wholly owned subsidiaries and cooperative arrangements in foreign markets. The results indicate that innovativeness and responsiveness are directly and positively associated with the performance of the foreign unit. Higher institutional barriers make innovativeness less effective, while full ownership strengthens the positive relationship with responsiveness. Contributions to the literature are discussed. Abstrakt Das Managementverständnis der Mechanismen, die der Effektivität der unternehmerischen Orientierung (EO) und der Marktorientierung (MO) in dynamischen Auslandsmärkten zugrunde liegen, verbessert die internationale Wettbewerbsfähigkeit des gesamten Unternehmens. Diese Studie stützt sich auf die Dynamic Capabilities View und liefert einen Beitrag zur Literatur zu internationaler Strategie und Unternehmertum, indem sie das Verständnis der verwertbaren Komponenten von EO/MO der ausländischen Einheiten von Unternehmen, d.h. Innovationsfähigkeit und Reaktionsfähigkeit, erweitert. Die Studie untersucht die Beziehungen zur Leistung von hundertprozentigen Tochtergesellschaften und Kooperationen von Industrieunternehmen auf ausländischen Märkten. Die Ergebnisse zeigen, dass Innovation und Reaktionsfähigkeit direkt und positiv mit der Leistung der ausländischen Einheit

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Section: Introductionmentioning

confidence: 99%

When are innovativeness and responsiveness effective in a foreign market?

Pehrsson

2019

J Int Entrep

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“…This means firms should have the market capability for superior competitive advantage and business performance. Similarly, Pascucci, Bartoloni, and Gregori (2016) investigated the impact of EMO on CEP of 300 Italian' companies. They found that EMO influenced company export sales.…”

Section: Emo and Cepmentioning

confidence: 99%

The Moderating effect of Business Network on the Relationship Between Export Market Orientation, Total Quality Management and Company Export Performance: Evidence from Furniture Industry of Pakistan

Imran¹,

Raziq²,

Saleem³

et al. 2020

SAJMS

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The contribution of Pakistan furniture industry in exports have declined in last few years. This situation is alarming for industry and country economic growth and overall performance of the industry. The main objective of study is to investigate the moderating role of the business network (BN) on the relationship among total quality management (TQM), export market orientation (EMO) and company export performance (CEP) of furniture industry of Pakistan. The study has adopted the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to assess the 119 responses from the furniture industry. The findings of the study shown the significant relationship between EMO, TQM and CEP. More importantly, the study-initiated BN moderating effect on the relationship between EMO, TQM and CEP. However, this study found that BN is the influential variable to enhance the effectiveness of EMO and TQM which leads to higher CEP. Therefore, the present is helping to furniture firms that they can effectively implement the EMO, TQM and BN strategies to increase the CEP in Pakistan context, whereas CEP reported low.

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“…By using a disaggregated approach, Pascucci, Bartoloni, and Gregori (2016) offers new insights into the relationship between' Export Market Orientation' (EMO) and' Export Quality.' In the context of small and medium-sized enterprises (SMEs), the authors want to provide empirical evidence of some EMO precedents and their contribution to export success.…”

Section: The Role Of Smes In Export Composition Explored: Review Of Rmentioning

confidence: 99%

The Role of SMEs in Export Promotion: Evidence from the Manufacturing Industry of Ghana

Anning¹,

Wang²

2020

Journal of Asian Business Strategy

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The study sets to investigate the complex nexus of why the majority of SMEs from the manufacturing industry of Ghana decide to focus on the domestic market, while few choose to sell a proportion of their goods abroad (thus engage in export activities), even though they face and operate in similar market conditions. While a huge variety of clarifications to this issue exists in current writing analyzing the export behavior of SMEs organizations, these clarifications anyway are uncertain and confined in geographic extension along these lines created nations setting. Methodologically, the study utilizes both quantitative and qualitative techniques in addressing the phenomenon. The quantitative method involves the logit probability regression analysis while the qualitative analysis is based on a systematic content review of data amidst descriptive statistics. Overall, firm size, sub sector, workforce education levels, government inclusion, financial availability and participation in international and domestic business networks are found to be the key drivers explaining why some manufacturing SMEs from Ghana choose to export, while majority of others remained focused on the domestic market. In light of the discoveries it is presumed that SME proprietor administrators in Ghana trying to fare ought to put resources into the improvement of both local and global systems as a methods for improving their entrance to worldwide markets. From a policy point of view, an intriguing suggestion for the legislature of Ghana to give further help in a bid to encourage the actions of industrial associations in Ghana is profoundly underscored. Contribution/ Originality: This study is one of very few studies which have investigated export propensity among SME firms in the manufacturing industry in the context of a developing economy.

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Export market orientation and international performance in the context of SMEs

Cited by 31 publications

References 41 publications

When are innovativeness and responsiveness effective in a foreign market?

When are innovativeness and responsiveness effective in a foreign market?

The Moderating effect of Business Network on the Relationship Between Export Market Orientation, Total Quality Management and Company Export Performance: Evidence from Furniture Industry of Pakistan

The Role of SMEs in Export Promotion: Evidence from the Manufacturing Industry of Ghana

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