Export performance and market orientation: establishing an empirical link

Rose, Gregory M.; Shoham, Aviv

doi:10.1016/s0148-2963(00)00139-9

Cited by 231 publications

(234 citation statements)

References 27 publications

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“…Specifically, the study selected cases on a purposive sampling logic with an attempt to incorporate the following variations in context: -The competitive context: secondary data and interviews assisted in understanding the competitive context, which allowed sampling firms that compete against each other in their respective sectors. This outcome also helped exploring the effect of competition on firms' standardised/adapted strategies (Jain, 1989;Rose and Shoham, 2002;Rosen, 1990), thus reflecting related expectations in the research objectives and echoing remarks in the literature.…”

Section: Purposeful Samplingmentioning

confidence: 72%

The role of context in case study selection: An international business perspective

Poulis

Plakoyiannaki

2013

International Business Review

133

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The extant methodological literature has challenged case selection in qualitative case study research for being arbitrary or relying too much on convenience logic. This paper aims to address parts of such criticism on the rigour of case selection through the presentation of a sampling framework that promotes contextualisation and thoroughness of sampling decisions in the study of international phenomena. This framework emerged from an inductive process following an actual case study project in international marketing and promotes the idea that context matters for sampling purposes, too. The proposed framework integrates methodological tools that complement the overarching principle of purposeful sampling and considers respective contextual challenges that the researchers encountered before and during fieldwork. It serves to highlight in an iterative fashion the role that context plays in the case selection process and the importance of contextualised sampling processes for qualitative case study research in international business.

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Section: Purposeful Samplingmentioning

confidence: 72%

The role of context in case study selection: An international business perspective

Poulis

Plakoyiannaki

2013

International Business Review

133

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“…Furthermore, some studies reported insignificant relationships when performance was measured via alternative measures of performance, for example, market share (Baker & Sinkula, 2005). Even other studies found that market orientation was related to performance only for certain subjective measures (Rose & Shoham, 2002), and other studies suggested that market orientation had a negative impact on performance (Gholami & Birjandi, 2016;Cadogan & Cui, 2004). The results of this study confirm that a long-term competitive advantage and superior performance can be achieved by being equipped to respond to current and future market needs (Grinstein, 2008;Singh, …”

Section: Resultsmentioning

confidence: 99%

“…Furthermore, some studies found positive and significant relationships (Julian, 2010) while other studies reported insignificant relationships when performance was measured via alternative measures of performance, for example, market share (Baker & Sinkula, 2005). Even other studies found that market orientation was related to performance only for certain subjective measures (Rose & Shoham, 2002), and other studies suggested that market orientation had a negative impact on performance (Cadogan & Cui, 2004). As such, the evidence of a significant relationship between market orientation and performance is still far from conclusive.…”

Section: Introductionmentioning

confidence: 99%

The Market Orientation and Performance Relationship: The Empirical Link in Private Universities

Sefnedi

2017

jmk

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This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private universities located in Indonesia's provinces of West Sumatera, Riau, Jambi, and Kepulauan Riau. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance and followed by competitor orientation, and inter-functional coordination.

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“…En todo caso, de la revisión de la literatura (Rose & Shoham, 2002;Sousa, Martínez-López, & Coelho, 2008) se desprende dos aspectos básicos del resultado exportador: (1) es un concepto multidimensional, el cual debe ser valorado a través de medidas cuantitativas (ventas, rentabilidad, crecimiento, etc. ) y cualitativas (éxito percibido, satisfacción, logro de objetivos, etc.)…”

Section: Medición De Resultados Exportadoresunclassified

¿influye La Personalidad De Los Directivos De Pymes en Los Resultados Exportadores?

2016

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RESUMEN En este trabajo se analiza si los valores según la escala de Schwartz varían entre los directivos responsables de exportación de Pequeñas y Medianas Empresas (PyMEs) entre las empresas con mayor éxito exportador, frente a las que tienen un éxito exportador limitado. El estudio se aplica a una muestra de 196 PyMEs españolas exportadoras. En primer lugar se aplica un clúster de clases latentes para clasificar las empresas en función del performance exportador, para después aplicar test de comparaciones de medias y buscar diferencias significativas en los valores de Schwartz entre directivos de empresas de ambos grupos. Los valores en los que aparecen diferencias significativas son: honestidad, influencia, ambición, lealtad, justicia social, autoridad, vida excitante y orden social.

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Export performance and market orientation: establishing an empirical link

Cited by 231 publications

References 27 publications

The role of context in case study selection: An international business perspective

The role of context in case study selection: An international business perspective

The Market Orientation and Performance Relationship: The Empirical Link in Private Universities

¿influye La Personalidad De Los Directivos De Pymes en Los Resultados Exportadores?

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