Exporting Australian higher education: future strategies in a maturing market

Mazzarol, Tim; Hosie, Peter

doi:10.1108/09684889610108039

Cited by 64 publications

(57 citation statements)

References 20 publications

(13 reference statements)

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“…Much of the research in marketing education to international students is carried out in Australia and the United Kingdom. The focus is on strategic marketing, differentiation, and competitiveness ( Mazzarol and Hosie, 1996 ;Mazzarol and Soutar, 2002a ;Binsardi and Ekwulugo, 2003 ;Hemsley-Brown and Oplatka, 2006 ) at the institutional and national level.…”

Section: Internationalization and Marketingmentioning

confidence: 99%

East-Asian Students' Choice of Canadian Graduate Schools

2007

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This study seeks to explain why and how international graduate students from East Asia choose to come to Canada to pursue advanced education, to assess the strengths and dynamics of the factors infl uencing the enrollment decision, and to describe possible implications both for educationexporting countries and universities offering graduate education. A synthesis model is developed to explain their decision-making process , while a push -pull model is used to understand the strengths of and relationships among various factors that infl uence the choice of a country, institution, program, and city. The research sample comprised 140 students from China, Hong Kong, Japan, Korea, and Taiwan who enrolled in graduate programs at two large Ontario universities. The research shows a three-stage process, guided fi rst by the focus of the program (i.e. researchoriented versus professional programs). Other factors -country, institution, and city -interplay simultaneously at the later two stages. The research fi ndings reveal the signifi cant infl uence of academic ( Academic Pulling Factors and Administrative Pulling Factors ), economic, environmental, and visa / immigration pulling factors as well as a set of negative pushing factors from third countries such as the United States. This research suggests that to attract top international graduate students, policy makers and institutional administrators should focus on investing in research and ensuring the quality of graduate education, while devoting efforts and resources to the internationalization of graduate education, as well as crafting a national marketing strategy to enhance awareness of and the overall image of their higher education institutions and programs.

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Section: Internationalization and Marketingmentioning

confidence: 99%

East-Asian Students' Choice of Canadian Graduate Schools

2007

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“…There has been a significant drop in the growth rate of international students studying abroad brought about by the globalisation of the education industry and the changing global economic landscape (Mazzarol & Hosie, 1996). As the high economic growth of the '90s in the Asian economy triggered the expansion of the middle class community, the demand for higher education increased in excess of the country's capacity to cater for such demands.…”

Section: Maturing International Education Marketmentioning

confidence: 99%

“…Eroding competitive advantage (high cost) is also another push factor in this strategy. These changes are indications that the international education market is moving into the maturity phases of the life cycle (Mazzarol & Hosie, 1996).…”

Section: Maturing International Education Marketmentioning

confidence: 99%

“…Very often agents tend to portray inaccurate picture of the universities and colleges that they are representing (Mazzarol & Hosie, 1996), or they may instead promote other universities and colleges because of higher percentage of commission or greater foreign exchange rates (moral hazard). The incentive for the agents to do the above is because their main interest is to make as much profit as possible.…”

Section: Recruitment Agent Behaviour Using the Principal-agentmentioning

confidence: 99%

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A Conceptual Framework for Developing Student Recruitment Agents Management System using the Balanced Scorecard

Anchech

Krishnan

2008

CMR

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The objective of this paper is to provide a conceptual framework for the development of a student recruitment agent management system for private universities and colleges in Malaysia. There is a need for such system especially in a maturing (competitive) international education market life cycle as competition intensifies. The availability of such system could provide private universities and colleges with the opportunity to develop competitive advantage through the control of the marketing channel of the international education market. This system is developed based on the balanced scorecard methodology proposed by Kaplan and Norton in the 1990s. The paper, first, analyses the nature of competition in the international education market, the role of the recruitment agents in the industry, the behaviour of the international students, and the behaviour of the recruitment agents. Next, it discusses the principal-agent theory and power theory to explain the behaviour of the agents. Apart from that, the management control theory will be used in conjunction with balanced scorecard to outline conceptual framework for the development of the student recruitment agent management system. It is hoped that this conceptual framework can be applied and tested empirically in future research.

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“…The Regional Hub of Education and the public policies devoted to its establishment have flourished in a period of no more than ten years, grounding the liberalization and deregulation of educational services promoted by the WTO and the edu-GATS agreements (Knight 2002(Knight , 2006OECD 2007;Mazzarol & Hosie 1996;OECD 2003OECD , 2006OECD , 2010. This process is distinguished by the emergence of new polarities that are influencing the global geography of knowledge production (Chan & Ng-Pak 2008).…”

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confidence: 99%

Towards a Global Regime of Higher Education

2015

10.14746/prt

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This paper rethinks the spatialization of educational institutions at the global level, scaling and rescaling the space of the university as an inclusive process that makes academic knowledge production something heterogeneous, complex and composite, and proposing a regime for the higher education system based on a stratified relationship that is asymmetrical and geographically displaced. Moreover it outlines the "new" political economy of knowledge, which is a particular mechanism in contemporary capitalist production, capable of creating an artificial scarcity of knowledge by means of hierarchies, and reproducing the classical law of value in a regime based on abundance instead of scarcity.

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Exporting Australian higher education: future strategies in a maturing market

Cited by 64 publications

References 20 publications

East-Asian Students' Choice of Canadian Graduate Schools

East-Asian Students' Choice of Canadian Graduate Schools

A Conceptual Framework for Developing Student Recruitment Agents Management System using the Balanced Scorecard

Towards a Global Regime of Higher Education

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