Exposing and selling the use of web services—an option to be considered in make-or-buy decision-making

Zimmermann, Steffen; Müller, Marcel; Heinrich, Bernd

doi:10.1016/j.dss.2016.06.006

Cited by 6 publications

(4 citation statements)

References 73 publications

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“…Prior to viewing DIY as a possible response to a perceived lack of product quality, it was assumed that consumers dealt with these inadequacies through complaining behaviors (Tronvoll, 2012) such as negative word of mouth and boycotts (Brown and Beltramini, 1989). However, the academic literature on service quality failure and strategies to bypass such failure is limited (Flores and Primo, 2008), and research on the make-or-buy decision centers on businesses and not consumers, with topics such as vertical integration in manufacturing and the costs associated with service provider failure (Jayawardhena et al , 2007; Zimmermann et al , 2016). Because strategies for addressing a lack of quality from a small business owner/manager’s perspective have not received much attention, we use the Wolf and McQuitty (2013) notion of DIY behavior as a possible response to a perceived lack of quality.…”

Section: Theorymentioning

confidence: 99%

Digital marketing adoption and success for small businesses

Ritz

Wolf

McQuitty

2019

JRIM

112

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Purpose This paper aims to examine small business’ participation in digital marketing and to integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) so as to explore the motivations and expected outcomes of such participation. Design/methodology/approach Data from 250 small business owners/managers who do their own digital promotion are collected through an online survey. Structural equation modeling is used to analyze the relationships between the models. Findings The results contribute to the understanding of small business’ digital marketing behavior by finding support for the idea that the technological benefits may not be the only motivators for small business owner/managers who undertake digital marketing. Moreover, and perhaps more importantly, the authors find that the DIY behavior model applies to small business owner/managers who must perform tasks that require specialized knowledge. Research limitations/implications The limitations of this research are that the motivations to undertake digital marketing are limited to those contained in the DIY and TAM models, and the sample may not be representative of all owners and managers who perform digital marketing for their small businesses. Therefore, future research is needed to determine if further motivations to conduct digital marketing exist and whether other samples produce the same interpretations. Originality/value This study presents empirical evidence supporting the application of the DIY model to a context outside of home-repair and extends the understanding of digital footprint differences between large and small businesses.

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Section: Theorymentioning

confidence: 99%

Digital marketing adoption and success for small businesses

Ritz

Wolf

McQuitty

2019

JRIM

112

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“…Subsequently, Benaroch and Kauffman (2000) examine a case in order to validate the added value of deferral options for strategic IT investments and elaborate on ROA's advantages instead of traditional IT investment evaluation methods. ROA's application in IS research focuses mainly on IT investment decisions in general (Chen et al 2009) or on specific technologies (Lee and Lee 2011;Nwankpa et al 2016;Wu et al 2009;Zimmermann et al 2016).…”

Section: Real Options Analysis In Information Systems Researchmentioning

confidence: 99%

Scheduling Flexible Demand in Cloud Computing Spot Markets

et al. 2019

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The rapid standardization and specialization of cloud computing services have led to the development of cloud spot markets on which cloud service providers and customers can trade in near real-time. Frequent changes in demand and supply give rise to spot prices that vary throughout the day. Cloud customers often have temporal flexibility to execute their jobs before a specific deadline. In this paper, the authors apply real options analysis (ROA), which is an established valuation method designed to capture the flexibility of action under uncertainty. They adapt and compare multiple discrete-time approaches that enable cloud customers to quantify and exploit the monetary value of their short-term temporal flexibility. The paper contributes to the field by guaranteeing cloud job execution of variable-time requests in a single cloud spot market, whereas existing multi-market strategies may not fulfill requests when outbid. In a broad simulation of scenarios for the use of Amazon EC2 spot instances, the developed approaches exploit the existing savings potential up to 40 percent-a considerable extent. Moreover, the results demonstrate that ROA, which explicitly considers time-of-day-specific spot price patterns, outperforms traditional option pricing models and expectation optimization.

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“…Articles dealing with the monitoring phase predominantly focus on the assessment of service quality from the perspective of the buying company (see, for example, Hawkins Fig. 7 Percentage of papers written, in which service purchasing process perspective Zimmermann et al 2016). Furthermore, it is noteworthy that nearly all publications take a business-to-business perspective, i.e.…”

Section: Content Analysismentioning

confidence: 99%

Research in business service purchasing: current status and directions for the future

Hofmann

Holschbach

2019

Manag Rev Q

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This paper provides a systematic literature review and a future research agenda on the topic of purchasing of business services (BuSe). BuSe purchasing has increasingly gained in importance during the past years. It has established itself as a relevant sub-discipline in purchasing and supply management. This "state of research" paper identifies the main authors, relevant topics and practical implications as well as upcoming developments. For this purpose, 118 publications were collected and analyzed. While early research on BuSe purchasing was strongly influenced by the American marketing literature, more recent papers are also published by European authors and institutions coming from the core of the purchasing and supply management discipline. In general, the literature lacks in theoretical foundation and longitudinal methods while assuming high generalizability. Based on the analyses and additional discussions within the research team, directions for future research are identified at a political, economic, social and technological (PEST) level. The following trends for service purchasing were elaborated: (1) "Glocalisation" and nearshoring, (2) sustainability and corporate social responsibility (CSR), (3) internal and external collaboration, (4) value-driven contract and payment systems, (5) hybrid products and servitization, and (6) big data analytics, artificial intelligence and process automation.

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Exposing and selling the use of web services—an option to be considered in make-or-buy decision-making

Cited by 6 publications

References 73 publications

Digital marketing adoption and success for small businesses

Digital marketing adoption and success for small businesses

Scheduling Flexible Demand in Cloud Computing Spot Markets

Research in business service purchasing: current status and directions for the future

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