2024
DOI: 10.46799/ajesh.v3i5.318
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Exposure to Technology and Social Media: A Study of Generation Z's Consumerist Culture in South Jakarta

Harry Setiadi,
Oman Sukmana,
Wahyudi Wahyudi

Abstract: This study investigates the cultural phenomenon of Generation Z consumerism in South Jakarta. Generation Z is one group that is highly exposed to the influence of social media and technology in the era of globalization and technological progress. This influence impacts the way they think and behave in terms of consumption. South Jakarta, a lively and representative city, is an interesting place to find out how consumerist culture influences the daily lives of the younger generation. The method used in this wri… Show more

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