Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Abstract

Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers' preferences of the same.

Audience Preferences and Popular Program Patterns on News Channels in Karachi

“…However, it did not work for long as viewers lost interest in news channels due to run of the mill programs very soon. Rehman et al (2018) indicated the same factor saying that viewers' attitude towards Express was unidirectional and in absence of brand association they take it as any other average news network. He emphasized unique programming and fresh approach to stand out of the clutter and create an exclusive image of Express as a news channels among its viewers.…”