2022
DOI: 10.1177/00472816211072533
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Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs: Further Pedagogical Implications

Abstract: This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide strategies for doing so.

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Cited by 18 publications
(8 citation statements)
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“…TPC-UX scholars and practitioners are well positioned to examine their effects on user experiences across the material, affective, and socio-political planes. Similarly, as evidenced by the emergent areas of content strategy, design thinking, and artificial intelligence in TPC-UX (Tham et al 2022;Verhulsdonck et al 2021), TPC-UX is well positioned to engage with emergent technological developments in a robust manner. Given that these technological developments, especially AI, will cut across modalities, TPC-UX is well positioned to offer insight about these emerging areas.…”
Section: Affordance 2: Theoretically Rich Multimodalitymentioning
confidence: 99%
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“…TPC-UX scholars and practitioners are well positioned to examine their effects on user experiences across the material, affective, and socio-political planes. Similarly, as evidenced by the emergent areas of content strategy, design thinking, and artificial intelligence in TPC-UX (Tham et al 2022;Verhulsdonck et al 2021), TPC-UX is well positioned to engage with emergent technological developments in a robust manner. Given that these technological developments, especially AI, will cut across modalities, TPC-UX is well positioned to offer insight about these emerging areas.…”
Section: Affordance 2: Theoretically Rich Multimodalitymentioning
confidence: 99%
“…The intertwining of digital content and digital technologies alongside the ever-increasing demand to personalize such content for individual users has moved content strategy firmly into the domain of UX. Verhulsdonck et al (2021) argue that the increased focus on content strategy within TPC-UX has three broad ramifications: (1) a shift from the "craftsman model" of content development to a modular, component-based management model; (2) a need for increased data science and quantitative analysis within TPC; and (3) an orientation of user advocacy toward quantitative user metrics and intra-organizational communication (p. 480-482; see Tham et al, 2022). Interestingly, AI and design thinking, which are the other areas discussed by Verhulsdonck et al (2021) and Tham et al (2022), did not occur frequently enough in the keyword categories to register as significant topics in TPC-UX research.…”
Section: Other Salient Keyword Categoriesmentioning
confidence: 99%
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“…These agenda items for technical communication research also point to a need to reorient technical communication education to focus on the articulation and application of deliberate design thinking (Tham et al, 2022) and to develop (and practice developing) heuristic ways of doing ContentOps to reach and engage audiences more effectively.…”
Section: An Educational Agendamentioning
confidence: 99%
“…This evolution is critical to better fulfill the user's practical needs, drive technological innovation and advancements, and improve the quality and reputation of technical products. In line with the emerging approaches in technical communication (TC) and user experience (UX) design, such as design thinking, content strategy, and artificial intelligence (AI), integrating design with technical communication can offer businesses a dual advantage (Tham et al, 2022). This integration not only enhances the effectiveness of communication but also provides customers with a seamless product experience, thereby contributing to improved business reputation and elevated levels of user satisfaction.…”
Section: Technical Communication Driven By Chinese Companiesmentioning
confidence: 99%