2006
DOI: 10.1111/j.1475-5661.2006.00216.x
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Extending networks and mediating brands: stallholder strategies in a Mauritian market

Abstract: We examine how increasingly volatile global flows and tenuous networks rearrange local spaces and are inhabited by local people by looking at the strategies adopted by stallholders on a Mauritian market who acquire and sell locally manufactured branded clothes. Continuously (re)negotiating their connections to power‐holders within networks of clothing production, we highlight how these traders achieve momentarily stable arrangements within a context where their entrepreneurial strategies are constrained. Furth… Show more

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Cited by 27 publications
(21 citation statements)
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References 27 publications
(23 reference statements)
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“…Their actual territorial shape cannot be explained without accounting for the ways in which land brokers or landowners mediate, co-opt, or resist such initiatives 125 . Their subjective meanings and significance are further modified by the cultural logics that re-interpret their symbolic content, whether this is done by transnational elites' construction and strategic deployment of fluid social identities 126 , or by small-traders' (re)negotiation of their connections to power-holders within networks of production 127 . The extent of these transformations' novelty, finally, needs to be inserted in long-term processes of state development and transformations that, since colonial times, have shaped the continuously changing social and territorial location of borders across the world.…”
Section: Economic Growth and (Multi-scalar) Integrationmentioning
confidence: 99%
“…Their actual territorial shape cannot be explained without accounting for the ways in which land brokers or landowners mediate, co-opt, or resist such initiatives 125 . Their subjective meanings and significance are further modified by the cultural logics that re-interpret their symbolic content, whether this is done by transnational elites' construction and strategic deployment of fluid social identities 126 , or by small-traders' (re)negotiation of their connections to power-holders within networks of production 127 . The extent of these transformations' novelty, finally, needs to be inserted in long-term processes of state development and transformations that, since colonial times, have shaped the continuously changing social and territorial location of borders across the world.…”
Section: Economic Growth and (Multi-scalar) Integrationmentioning
confidence: 99%
“…In many cases, the production of counterfeit products makes this impossible (as with the production of replica Manchester United shirts across Asia). While the allure of authenticity is targeted, the very production of a global brand reintroduces notions of a lack of authenticity and homogeneity besides threatening local goods that often seem to possess the cachet of authenticity by contrast (Edensor and Kothari 2006). Yet authenticity remains a key concept utilized in branding campaigns because it serves as 'a form of cultural distinction' that can be projected onto objects, places and institutions' through which consumers can 'express themselves and fix points of security and order in an amorphous modern society' (Spooner 1986: 226).…”
Section: Conceptualizing Brands and Branding Footballmentioning
confidence: 99%
“…Fans, both old and new, crave success, which can be dependent on and go hand in hand with financial muscle gained from commercial exploitation of the fan-base; but they also desire authenticity and cultural distinctiveness of experience, to which such commercialisation and globalisation of the game can be deleterious (Edensor and Kothari, 2006). A statue can simultaneously project both of these potentially opposing ideals.…”
Section: Marketing Via Built Heritagementioning
confidence: 99%