Extending the Role of Technology Continuance Theory and Task Technology Fit with Pre-Technology Adoption and Post-Technology Adoption Behaviors

Abstract

The development in information technology has played an influential role in transforming the restaurant industry services. Therefore, this research’s main agenda is to investigate factors that motivate employees to adopt and continue using information technology services by integrating two famous information system (IS) theories, namely, task technology fit (TTF) and technology continuance theory (TCT). The extant integrative perspective model details the cause-effect relationship between technology adoption and continuance intention. The positivist paradigm forms the basis of this research design, and the approach followed is quantitative research. Using the stratified random sampling technique, the empirical data was collected from 417 restaurant industry employees in the US (United States) on a five-point Likert scale. The PLS-SEM technique was utilized to analyze data while using Smart PLS 3 because of its suitability and wider application currently in the hospitality sector. Results suggest that the recently developed integrated technology continuance research model has considerable influence on predicting pre- and post-adoption behavior with continuance intention for technology usage within the restaurant industry. All hypotheses were found significant except one for the direct association of hedonic motivation and continuance intention of technology adoption. Moreover, the results revealed that factors like perceived security & information privacy and assisting conditions were the most important factors in determining the usage of information technology with continuance intention. Unlike previous research studies that focus majorly only on issues before adoption of informational technology usage, the current focus on investigating continuance intention toward information technology usage by focusing on factors that can also boost post-adoption behavior and pre-adoption usage information technology.