Extending the TAM for a t-commerce

Yu, Jieun; Ha, Imsook; Choi, Munkee; Rho, Jae Jeung

doi:10.1016/j.im.2004.11.001

Cited by 360 publications

(253 citation statements)

References 27 publications

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“…This finding is in line with that of previous studies (1,(35)(36)(37)(38)(39). Melendez et al (50) found that perceived playfulness has a strong impact on the learner's intention to use a particular mobile device.…”

Section: Resultssupporting

confidence: 91%

Modified Unified Theory of Acceptance and Use of Technology in Investigating Iranian Language Learners’ Attitudes Toward Mobile Assisted Language Learning (MALL)

Esfandiari

Sokhanvar

2015

Interdiscip J Virtual Learn Med Sci

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Introduction: The modified unified theory of acceptance and use of technology (MUTAUT) was used in this mixed methods study to investigate language learners' attitudes toward mobile assisted language learning (MALL). Methods: Two different student surveys were used to collect data quantitatively. The surveys consisted of 24 and 23 items, respectively, rated on a 6-point Likert scale. Reliability was estimated to be 0.92 and 0.95, respectively. To collect data qualitatively, language learners were interviewed regarding their opinions on MALL. Standard multiple regression and descriptive statistics employing IBM SPSS version 21 were used to analyze the data.Results: Analysis of quantitative data revealed that performance expectancy, effort expectancy, and perceived playfulness were significant predictors of the behavioral intention to use mobile devices, while self-management of learning and social influence were not (P < 0.001). Analysis of descriptive statistics from the second survey showed that language learners have totally positive attitudes toward effectiveness and satisfaction; however, their attitudes about usefulness were somewhat mixed. Analysis of qualitative data generally confirmed the quantitative results. Conclusions: Language instructors should motivate students to use mobile devices to learn, become more autonomous language learners, and manage their own learning.

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Section: Resultssupporting

confidence: 91%

Modified Unified Theory of Acceptance and Use of Technology in Investigating Iranian Language Learners’ Attitudes Toward Mobile Assisted Language Learning (MALL)

Esfandiari

Sokhanvar

2015

Interdiscip J Virtual Learn Med Sci

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“…In the context of an Internet shopping mall, customers' attitude was shown to rely on trust [13] and thus related to intention to use a vendor [7] due to its influence on attitude and intention [27]. Thus, the hypotheses: H9 Trustworthiness of the web vendor is positively related to usage attitude for the vendor web site.…”

Section: Tra-related Hypothesesmentioning

confidence: 98%

The role of trust in e-commerce relational exchange: A unified model

Palvia

2009

Information & Management

343

200

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Analysts have predicted that even by 2011, online e-commerce sales would account for only 7%. Thus, the Internet is far from achieving its potential due to reluctance of consumers to engage in its use.Lack of trust is the important deterrent. It is one of the fundamental requirements for establishing online exchange relationships. Since its medium of transaction is a web site, the consumer's perception of technology also affects its use: the web site is an IT application. Prior studies, however, have not examined the impact of trust, technology attributes, and intentions on customer relationship development. In order to develop and maintain loyal customers, e-commerce companies must build good relationships with their consumers for longterm mutual benefit. Therefore, a unified model was developed to aid in understanding trust in the context of Internet enabled exchange relationships with consumers.2. Theoretical background 2.1. Technology acceptance TAM [6] assumed that system use was determined by behavioral intention (BI) to use it; this in turn was influenced by users' attitude (A), which was directly affected by beliefs about the system: perceived usefulness (U) and perceived ease of use (EOU). An additional relationship from U to BI assumed that intention was based on expected improvement in performance, regardless of attitude, and that EOU would influence U. Trust and electronic commerceTrust is crucial for any long-term business relationship. It is critical wherever risk, uncertainty and/or interdependence exist, as it mitigates risk. Web vendors are interested in building exchange relationships with consumers. Important precursors for the continuation of exchange relationships are consumer's beliefs and

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“…Following to Kim et al [30], this study investigates the differences in determinants for the adoption decision stages and the continued usage decision stages to capture the moderating effect of prior experience. There are few works that articulated the differences in a user's perceptions between voluntary IS acceptance and continuance [31,32]. So, for example, Ha et al [31] extended TAM to include an emotion variable and measured the moderating effects of prior experience, gender and age on game adoption; and Yu et al [32] compared the factors influencing t-commerce adoption between experienced and inexperienced users.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

“…There are few works that articulated the differences in a user's perceptions between voluntary IS acceptance and continuance [31,32]. So, for example, Ha et al [31] extended TAM to include an emotion variable and measured the moderating effects of prior experience, gender and age on game adoption; and Yu et al [32] compared the factors influencing t-commerce adoption between experienced and inexperienced users. Consequently, the analysis of previous experience provides a good opportunity to advance our knowledge of the different criteria in voluntary IS acceptance and continuance [30].…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

Torres

Díaz‐Fernández

Toral

et al. 2015

Technological Forecasting and Social Change

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Ubiquitous computing services constitute a new information technology that can be used in thousands of potential applications and environments. Ubiquitous computing is also changing the classic paradigm of information technology as it is forcing social and cultural changes. Determining factors affecting the use of ubiquitous services is essential to correctly define the characteristics of new value added services. However, this study investigates not only these factors, but also the moderating effect of previous experience. Due to the technological nature of ubiquitous services, previous experience alters the way in which potential users face these services. Findings suggest that previous experience changes the way in which antecedent relates to basic TAM constructs. The derived research models and empirical results also provide valuable indicators for future research and managerial guidelines for the successful adoption of ubiquitous computing services.

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Extending the TAM for a t-commerce

Cited by 360 publications

References 27 publications

Modified Unified Theory of Acceptance and Use of Technology in Investigating Iranian Language Learners’ Attitudes Toward Mobile Assisted Language Learning (MALL)

Modified Unified Theory of Acceptance and Use of Technology in Investigating Iranian Language Learners’ Attitudes Toward Mobile Assisted Language Learning (MALL)

The role of trust in e-commerce relational exchange: A unified model

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

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