Extending the TAM Model: Intention of Management Students to Use Mobile Banking: Evidence from India

Abstract

The educated youth in India have adapted well to technology and technology-based solutions. Much of it has been attributed to the increased usage of computers, Internet and the smartphones among the educated youth in India. It becomes a useful and important exercise, therefore, to study their attitude towards new technology-based products and services in view of the fact that this segment has a requirement for utilizing banking services for at least the next 30 years. Banking has been one industry which has been in the forefront in offering technology-based delivery channels like ATM, Internet banking and mobile banking. This article studies the underlying factors influencing management students in their intention to use mobile banking. The study utilizes two constructs of the technology adoption model and then extends it further to include two additional constructs. The results suggest that perceived usefulness and perceived ease of use, social influence and trust propensity are the underlying factors in respect of the behavioural intention to use mobile banking services.

Mobile Banking – An Answer to Financial Inclusion in Hilly Rural India.

“…Many studies were undertaken using TAM to understand the adoption of Mobile Banking across globe. (Kumar et al, 2017;Mortimer et al, 2015;Jeong & Yoon, 2013;Norzaidi et al, 2011;Luarn & Lin, 2005). This research took revised TAM framework (Davis, 1989) which was further undertaken many empirical studies which emphasized that PEoU and PU mediated effect of exterior factors on behavioral intention of users to adopt and use technology ( Davis, 1996).…”

Factors influencing behavioural intention to use mobile banking among retail banking clients

“…Further, demographic factors of respondents were included in the model to test if there are significant differences in behavioural intention to use mobile banking attributable to age, gender, educational attainment, and monthly income. Previous research in the context of perceived ease of use provides evidence of the significant and positive effect on the intention to use (Davis, 1989;Alavi & Ahuja, 2016;Alksasbeh & Alqaralleh, 2017;Gu, Lee, & Suh, 2009;Hanafizadeh, Behboudi, Abedini Koshksaray, & Jalilvand Shirkhani Tabar, 2014;Koksal, 2016;Kumar et al, 2017;Makanyeza, 2017;Mathew, Sulphey, & Prabhakaran, 2014;Munir & Ilyas, 2017;Mutahar, Daud, Ramayah, Isaac, & Alrajawy, 2017;Richa Priya et al, 2018;Sharma et al, 2017;Singh & Srivastava, 2018). According to the literature review study of Tam & Oliveira (2017), it is one of the significant drivers of intention to use mobile banking.…”

“…Based from the variables found in the study on related literature, as well as the result of the model of Kumar, Lall & Mane (2017) which was grounded on the Technology Acceptance Model, the researcher aims to extend the existing model and contribute to the literature on influencers for mobile banking usage in the context of the Philippines. The objective of the study is to determine the significance and extent of the effect of the predictors-perceived ease of use, perceived usefulness, social influence, and trust propensity-on intention to use mobile banking.…”

“…This model provides the provision to add external variables (Davis, 1989). To extend TAM, social influence and trust propensity were additional constructs based on the study of Kumar et al (2017). Social influence is the degree to which others influence an individual within his or her social environment (Sharma, Govindaluri, Muharrami, & Tarhini, 2017).…”

“…Social influence is the degree to which others influence an individual within his or her social environment (Sharma, Govindaluri, Muharrami, & Tarhini, 2017). Trust propensity represents a person's disposition to rely on others in various situations (Kumar et al, 2017). When people make a judgment of service without prior knowledge, those with a higher propensity to trust are more likely to assume that the service is dependable (McKnight, Cummings & Chervany, 1998).…”