Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism

Rao, Xiaojuan; Qiu, Hongliang; Morrison, Alastair M.; Wei, Wei

doi:10.3390/land11112069

Cited by 10 publications

(10 citation statements)

References 118 publications

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“…A higher level of social pressure from others or perception of sufficient knowledge or skills for adopting the behavior will lead to the same results. Accordingly, TPB is reconfirmed to be a feasible theoretical foundation for predicting tourists’ waste sorting intentions in the heritage tourism setting [ 31 ].…”

Section: Conclusion Discussion and Implicationsmentioning

confidence: 99%

“…Although the three attitudinal factors in TPB (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control) can explain the formation of individual intentions to perform certain behaviors [ 31 ], the exclusion of an individual’s socially-relevant factors restricts the predictive power of this rational-based theory [ 56 ]. This makes the inclusion of non-rational factors necessary for fully capturing the determinants of an individual’s behaviors [ 19 ].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…When people’s particular roles are related to certain behaviors, they are more likely to perform these behaviors consistently with their self-images [ 30 ]. For example, if people consider themselves as the type of person who is concerned about the environment, there will be higher possibilities for them to take pro-environmental actions to maintain the consistency [ 31 ]. In this regard, in the context of tourism, when tourists consider themselves as eco-friendly individuals, they tend to behave more sustainably to verify the self-identity reflected in the pro-environmental behaviors.…”

Section: Introductionmentioning

confidence: 99%

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Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions

Cao

Qiu

Morrison

2023

IJERPH

Self Cite

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Waste sorting is a practical way of handling the garbage and an effective strategy for facilitating sustainable waste management. This research extended the theory of planned behavior (TPB) with self-identity and moral norms to predict waste sorting intentions in a heritage context of tourism. A total of 403 valid self-administrated questionnaires were achieved at a heritage destination in China. The results indicated that: (1) TPB variables (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control), self-identity, and moral norms were all directly and positively linked to tourists’ waste sorting intentions, respectively; (2) self-identity indirectly influenced tourists’ waste sorting intentions through the mediation of moral norms; and (3) the integrated model exhibited better predictive utility than any single model. This research contributes to the literature on waste management in the context of tourism by extending TPB with identity and personal normative constructs. It also provides practical implications for destination managers to leverage tourists’ self-identity and moral norms for sustainable management.

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Section: Conclusion Discussion and Implicationsmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions

Cao

Qiu

Morrison

2023

IJERPH

Self Cite

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“…Perceived behavioral control, as defined by [33], refers to an individual's assessment of the ease or difficulty of performing a specific behavior, reflecting their perception of enabling or hindering factors. Numerous studies have employed this theory to investigate the mechanisms and influencers of pro-environmental behaviors [34][35][36]. A general consensus emerged that perceived that behavioral control positively predicted proenvironmental behaviors [37][38][39].…”

Section: Mediating Role Of Perceived Behavioral Control and Pro-envir...mentioning

confidence: 99%

Working-Together Normative Appeals to Promote Pro-Environmental Donations

Wu,

Chen,

Jin

et al. 2024

Behavioral Sciences

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Investigating the role of social norms in fostering pro-environmental behaviors is crucial for advancing human efforts toward environmental protection. This study employed a one-way, two-level, between-participants experimental design, focusing on the type of social norm as the independent variable and pro-environmental donations as the dependent variable. This study aimed to explore the impact of working-together normative appeals on pro-environmental donations and to understand the underlying mediating mechanism. In total, 128 Chinese university students participated in an online experiment. The findings indicated that working-together normative appeals significantly increased both the intention to donate and the actual amount of pro-environmental donations in the experimental group compared to those in the control group. Furthermore, the perceived behavioral control and intentions towards pro-environmental donations were identified as mediators in the relationship between social norm categorization and pro-environmental donations. Notably, intentions towards pro-environmental donations alone had a substantial mediating effect. These results underscore the positive influence of working-together normative appeals on pro-environmental donations and offer valuable insights into encouraging active participation in the creation of an eco-friendly society, particularly within a collectivist cultural context.

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“…Particularly, since the outbreak of the COVID-19 pandemic, rural destinations have become a preferred option for tourists thanks to their pristine environment and potential health benefits [ 3 , 4 , 5 ]. The negative impacts of tourists on destinations, however, has become increasingly noticeable as the tourism sector rapidly expands [ 6 , 7 ]. Promoting environmental protection of tourists has become increasingly popular in rural tourism research.…”

Section: Introductionmentioning

confidence: 99%

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Rao

Qiu

Morrison

et al. 2022

IJERPH

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Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident-environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents’ environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents’ environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents’ environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.

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Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism

Cited by 10 publications

References 118 publications

Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions

Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions

Working-Together Normative Appeals to Promote Pro-Environmental Donations

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

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