Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach

Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng‐Boon; Metri, Bhimaraya A.; Dwivedi, Yogesh K.

doi:10.1007/s10796-022-10337-7

Cited by 24 publications

(9 citation statements)

References 156 publications

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“…Despite its rapid development and integration into individual's personal as well as professional life, there is ongoing concerns about whether the impact of technology will be welcomed or rejected. To determine the elements influencing individuals' inclination to accept or reject a technology, the TAM model has emerged as an important model [21] . Perceived usefulness (PU) and perceived ease of use (PEOU) are the factors of the TAM.…”

Section: Technology Acceptance Modelmentioning

confidence: 99%

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

2024

KSII TIIS

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The paper is an attempt to study the individual's intention to use mobile banking. In light of the results obtained from the study, the proposed model offers a better fit with the data and explains the intention of individuals to use mobile banking services. Government support, trust, and compatibility significantly contribute to the Perceived behavioral control of a bank customer to use mobile banking while Perceived ease of use, Perceived usefulness, Security and privacy, and risk have a significant positive impact on the attitude of the individuals to utilize mobile banking service. The study uses primary data and the final instrument was administered to 950 respondents, across the country of which 904 data were used for the analysis after editing to accommodate the missing values. The study has adopted structural equation modeling approach to analyze the relationships between the variables in the study. The proposed framework in this study can be utilized to identify the factors that promote the adoption of mobile banking practices and the study also has the potential to provide updated and comprehensive literature on mobile banking, which can accelerate future research in this field.

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Section: Technology Acceptance Modelmentioning

confidence: 99%

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

2024

KSII TIIS

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“…Grounded in the literature review above, a robust performance appraisal model is proposed, integrating the Theory of Planned Behavior (TPB) [44,45], the Unified Theory of Acceptance and Use of Technology (UTAUT) [26,46], and the Community of Inquiry Framework (CoI) [47,48]. This multifaceted approach evaluates academic staff performances in the metaverse, with a focus on avatar utilization (as shown in Table 1).…”

Section: Developing An Educational Metaverse Performance Evaluation C...mentioning

confidence: 99%

Developing a Performance Evaluation Framework Structural Model for Educational Metaverse

Tsappi,

Deliyannis,

Papageorgiou

2024

Technologies

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In response to the transformative impact of digital technology on education, this study introduces a novel performance management framework for virtual learning environments suitable for the metaverse era. Based on the Structural Equation Modeling (SEM) approach, this paper proposes a comprehensive evaluative model, anchored on the integration of the Theory of Planned Behavior (TPB), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Community of Inquiry Framework (CoI). The model synthesizes five Key Performance Indicators (KPIs)—content delivery, student engagement, metaverse tool utilization, student performance, and adaptability—to intricately assess academic avatar performances in virtual educational settings. This theoretical approach marks a significant stride in understanding and enhancing avatar efficacy in the metaverse environment. It enriches the discourse on performance management in digital education and sets a foundation for future empirical studies. As virtual online environments gain prominence in education and training, this research study establishes the basic principles and highlights the key points for further empirical research in the new era of the metaverse educational environment.

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“…Thus, social norms aid in predicting individual behavioral intentions [76]. Prior studies have argued that subjective norms have a positive effect on behavioral intentions to use, acceptance of technology, and consumers' buying intentions [77,78]. For example, [79] recently studied entrepreneurial intention and behavior using the TPB model.…”

Section: Subjective Normmentioning

confidence: 99%

The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana

Bruce

Zhao

et al. 2023

Sustainability

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Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern competitive promotions and interact with consumers. Against the backdrop of the stern competition, digital marketing is being utilized to drive sustainable strategies for SMEs. This study leverages the theory of planned behavior to explore the impact of digital marketing adoption on the sustainable growth of SMEs in Ghana. Using a structured questionnaire and SmartPLS version 3.3 for the data analysis, 533 owners/managers of SMEs in Ghana were drawn to administer the questionnaire. Our findings suggest that, while attitudes toward digital marketing did not influence the intention to use digital marketing, perceived behavior control and subjective norms were found to affect individuals’ intentions to use digital marketing. Additionally, the results proved a direct positive link between subjective norms and actual behavioral use of digital marketing. Finally, the relationship between the actual use of digital marketing and SMEs’ sustainable growth was also proven positive, affirming that digital marketing significantly improved the sustainable growth of SMEs in developing countries. This study contributes to the multiplicity of factors that influence the behavioral tendencies of managers of firms in their quest to adopt digital platforms to enhance their sustainable growth. The study’s results serve as guidelines for prospective adopters of digital platforms as they develop their sustainability strategies.

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Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach

Cited by 24 publications

References 156 publications

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

Developing a Performance Evaluation Framework Structural Model for Educational Metaverse

The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana

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