Extending the theory of planned behavior to predict organic food adoption behavior and perceived consumer longevity in subsistence markets: A post-peak COVID-19 perspective

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

“…The theory of planned behavior (TPB) has been widely used to examine various aspects of people, such as to predict organic food adoption behavior ( 22 ), dietary behaviors ( 23 ), also to predict sugar intake ( 24 ), the intention to adopt a healthy diet ( 25 ) and fast food consumption ( 26 ); furthermore, its application has also been transferred to other contexts such as oral health behaviors ( 27 ), improving medication adherence ( 28 ), teaching complementary medicine ( 29 ), pro-environmental behavioral intention ( 30 ) and understanding Facebook user behavior ( 31 ). In this sense, the TPB is used to understand and predict human behavior, particularly in decision-making associated with planned actions or behaviors ( 22 ). TPB has been used in various fields, including health, psychology, marketing, and management.…”

Health-driven mechanism of organic food consumption: A structural equation modelling approach

“…On the contrary, some scholars think that organic food is safer, since it does not use chemically synthesized pesticides, fertilizers, growth regulators, and growth hormones in its production process [ 11 ]. Different from traditional food, organic food is strictly tested by organic certification agencies, and an annual inspection is required for organic food labeling certification [ 12 ]. If failing to pass the audit, organic food is not allowed to use the organic certification.…”