Extending the Understanding of Business Intelligence and Its Application in Startups

Kurniawan, Dedy; Saputra, Ariansyah; Sanjaya, W. S. Mada; Yamani, Zaqqi

doi:10.2991/ahe.k.210205.092

Cited by 2 publications

(1 citation statement)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The integration of BI in working enables organizations to examine the consumer's not just demographic characteristics but psychometric, geographical, and social characteristics too. This understanding of customers from all grounds enables SMEs to prioritize customer demand and launch a product as per the demographical characteristics of the region and get more customers connected to them (Sundjaja, 2013;Kurniawan et al, 2021b;Triono and Jaya, 2021).…”

Section: Bi Framework Contribution To Customer Relationship For Smesmentioning

confidence: 99%

The Influence of Business Intelligence to Maintain Customer Relationships in Small and Medium Enterprises in Indonesia

Faisal Yul Zamrudi,

Lela Saputri

2024

SLJIL

View full text Add to dashboard Cite

The adoption of Business intelligence (BI) has become increasingly prominent among organizations for attracting customers and gaining a competitive edge. This becomes even more important for small and medium enterprises (SMEs) which face immense pressure to retain existing customers and attract more customers for survival. This study presents a systematic literature review of studies investigating the impact of BI on customer relations with exclusive focus on Indonesia, which has a growing number of SMEs (also called ‘UMKMs’). By examining 15 papers published between 2013 to 2024, the findings of the study highlight that BI contributes to building better connections with customers and making them feel more engaged and satisfied. This study provides valuable insights for SMEs in Indonesia to adopt BI to attract more customers. The findings of the study also lay the foundation for future research, especially those wanting to perform an empirical investigation.

show abstract

Section: Bi Framework Contribution To Customer Relationship For Smesmentioning

confidence: 99%

The Influence of Business Intelligence to Maintain Customer Relationships in Small and Medium Enterprises in Indonesia

Faisal Yul Zamrudi,

Lela Saputri

2024

SLJIL

View full text Add to dashboard Cite

show abstract

Modelo de toma de decisiones implementado con BI para la gerencia de ventas en una comercializadora de alimentos

et al. 2021

View full text Add to dashboard Cite

La presente investigación tuvo como objetivo dar solución a dos situaciones problemáticas. El primero, la ineficiencia como causa de soporte a decisiones para la gerencia de ventas en una comercializadora de alimentos, en lo que respecta a: la demora en la elaboración de informes (reportes), número de informes al día, tiempo de análisis requerido en el desarrollo de la información y gustos de usuarios. Por otro lado, la carencia de una Metodología pertinente que permita desarrollar soluciones eficientes de Inteligencia de Negocios (BI). Las Metodologías existentes se revisó de manera sistemática, como: Metodología de Ralph Kimball, Bill Inmon, Hefesto, El Enfoque Sistémico es usado como integrador de las metodologías revisadas. La Metodología elaborada y validada tiene 7 fases: Modelamiento del Negocio, y Proceso, Sistemas OLTP, Construir DataMart, ETL, Cubos, y desarrollar Dashboards. Así se logró desarrollar e implementar BI para el soporte de decisiones, mejorando considerablemente los valores de cada uno de los indicadores.

show abstract

Extending the Understanding of Business Intelligence and Its Application in Startups

Cited by 2 publications

References 13 publications

The Influence of Business Intelligence to Maintain Customer Relationships in Small and Medium Enterprises in Indonesia

The Influence of Business Intelligence to Maintain Customer Relationships in Small and Medium Enterprises in Indonesia

Modelo de toma de decisiones implementado con BI para la gerencia de ventas en una comercializadora de alimentos

Contact Info

Product

Resources

About