Extending UTAUT to Explain Social Media Adoption by Microbusinesses

Mandal, Debashish; McQueen, Robert J.

doi:10.5121/ijmit.2012.4401

Cited by 46 publications

(42 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Dari perspektif penggunaan, aktiviti perkongsian maklumat dalam komuniti atas talian ini seperti mengenai suatu produk dapat membantu pengguna untuk membina kefahamannya mengenai produk tersebut. Namun begitu, berdasarkan kriteria kekayaan media oleh MRT, medium atas talian seperti media sosial terbatas dari sudut komunikasi spontan, maklum balas segera dan fokus personal (Simon & Peppas, 2004;Mandal & McQueen, 2013;Maity & Dass, 2014;Yue, 2014). Ini memperlihatkan keterbatasannya dalam memenuhi keperluan pencarian maklumat pengguna.…”

Section: Jalinan Media: Pengukuhan Kefahaman Penggunaunclassified

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Mohamad¹,

Ishak²,

Rashid³

2016

JKMJC

View full text Add to dashboard Cite

AbstrakKeputusan pembelian pengguna terhadap suatu produk boleh dipengaruhi oleh pelbagai perkara seperti iklan, media dan faktor persekitaran. Dari perspektif media, keputusan pembelian pengguna tidak hanya bergantung kepada maklumat yang bersumberkan satu media sahaja. Sebaliknya, kecenderungan untuk mengurangkan risiko dalam pembelian akan mendorong pengguna untuk membina kefahaman yang lebih baik mengenai produk. Justeru, berteraskan kepada Teori Kekayaan Media, kajian ini bertujuan untuk mengenal pasti pengaruh jalinan antara media cetak, media atas talian dan media bersemuka terhadap pengukuhan kefahaman pengguna mengenai produk yang akhirnya mempengaruhi keputusan pembelian mereka. Kajian ini memfokuskan kepada risalah, media sosial, rakan-rakan, kedai lain dan kedai pilihan sebagai media yang dijalinkan pengguna untuk menjelaskan ketidakpastiannya mengenai harga, fungsi, kualiti, jenama, jaminan dan reka bentuk produk pengkomputeran. Kajian tinjauan keratan rentas dijalankan terhadap komuniti institusi pendidikan di sekitar negeri Kedah dan Perlis. Sebanyak 150 borang soal selidik telah diedarkan dalam kajian lapangan. Sebanyak 115 data dapat dikumpul dan dianalisis berbantukan perisian SPSS versi 19. Hasil kajian menunjukkan media atas talian merupakan sumber maklumat pertama pengguna mengenai produk tetapi tidak dalam hal pembuatan keputusan. Manakala, rakan-rakan dan kedai pilihan merupakan sumber maklumat pelengkap kepada pengguna untuk mengukuhkan kefahaman mengenai produk sebelum membuat keputusan pembelian. Kesimpulannya, kombinasi antara rakan-rakan dan kedai pilihan merupakan media yang mempengaruhi proses pembuatan keputusan pembelian oleh pengguna terhadap produk pengkomputeran. Kata kunci: Keputusan pembelia, jalinan antara media, Teori Kekayaan Media. BUYING DECISION: THE LINKS BETWEEN PRINT MEDIA, ONLINE MEDIA AND FACE-TO-FACE MEDIA AbstractConsumer buying decisions on a product can be influenced by a variety of things such as advertising, media and environmental factors. From the media perspective, consumer buying decisions do not just rely on the information derived from one media only. But, the tendency to reduce the risks in buying will encourage users to build up a better understanding about the product. Thus, based on the Media Richness Theory, this study aimed to identify the influence of

show abstract

Section: Jalinan Media: Pengukuhan Kefahaman Penggunaunclassified

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Mohamad¹,

Ishak²,

Rashid³

2016

JKMJC

View full text Add to dashboard Cite

show abstract

“…Our research provides various contributions. Theoretically, although there is plenty of technology acceptance research from several viewpoints (e.g., Chang et al ., ; Mandal and McQueen, ; Näsi and Koivusilta, ; Yi et al ., ), research on social commerce shopper segments seems to be scarce. Additionally, our study is one of the rare attempts to utilize technology acceptance research in identifying consumer segments in the online context, and thus, it answers the gap identified by Brandtzæg ().…”

Section: Discussionmentioning

confidence: 99%

“…The UTAUT2 contains age, gender, and experience as moderators between independent variables and BI, as well as other relationships between factors. Some studies have emphasized the role of a direct relationship instead of possible moderators (Al‐Gahtani et al ., ; Armida, ), and in a study by Mandal and McQueen (), the roles of the moderators were beyond the scope of the study. We exclude the moderators; thus, the variable C in our research model does not refer to moderators but to the a priori unknown existence and number of latent classes—in other words, the number of unobservable consumer segments.…”

Section: The Research Model and Hypothesesmentioning

confidence: 97%

Consumer segments in social commerce: A latent class approach

Nadeem

Juntunen

2016

J of Consumer Behaviour

View full text Add to dashboard Cite

Social commerce is thriving; therefore, it becomes essential to recognize different types of social commerce shopper. In this study, we assume that social networking sites such as Facebook contain differently behaving consumer segments. Based on the assumption that the majority of social commerce shoppers are young adults, we are interested in identifying unobservable shopper segments that the young group may contain. A conceptual model has been tested that incorporates the psychological factor (trust), the unified theory of acceptance and the use of technology (UTAUT2), and behavioral aspects using mixture modeling techniques to reveal the unobservable consumer segments who have searched for clothing items through Facebook when shopping (n = 309). Three segments were found: social patrons (n = 219), wary explorers (n = 72), and sporadic explorers (n = 18). The study is a rare attempt to specifically categorize social commerce shopper segments by using mixture modeling techniques. The study offers further research avenues. Copyright © 2016 John Wiley & Sons, Ltd.

show abstract

“…The main variable of concern for this study is behavioural intention to determine customer retention. Previous studies, such as (Abubakar and Ahmed, 2013;Mandal and McQueen, 2012;Venkatesh et al, 2012) determined that behavioural intention is the most significant measure of actual behaviour. A further study explains that increasing customer retention, minimising the rate of customer defections are primary keys to the capability of a service provider to make profits (Tsai and Huang, 2007).…”

Section: Behavioural Intentionmentioning

confidence: 99%

An Empirical Examination of Customer Retention in Mobile Telecommunication Services in Australia

Bhatti

Abareshi

Pittayachawan

2016

Proceedings of the 13th International Joint Conference on E-Business and Telecommunications

View full text Add to dashboard Cite

The service quality has an impact on customer satisfaction and retention. From Telecommunication annual reports it has been investigated that there are service quality issues due to high complaints in Australia and it can affect end customers and businesses (TIO, 2013, ACMA, 2013. Factors such as behavioural intention which leads to customer intention to repurchase the service are measured through the Unified Theory of Acceptance and Use of Technology (UTAUT2), Marketing Mix Theory and Expectation Confirmation Theory (ECT). Similarly, researchers have studied the habit, hedonic motivation, customer satisfaction, customer experience, marketing mix factors relationship by empirical testing. There has been very little research in the area of customer retention in mobile telecommunication services. Drawing upon theories of marketing mix, ECT and UTAUT2, this study aims to determine what factors affect customer retention in mobile telecommunication services in Australia. Data gathering will be done through online surveys from Australian consumers. Quantitative data analysis techniques, structural equation modelling (SEM) will be used for data analysis. This study will contribute to the customer retention literature through a theoretical framework that shows how the customer retention can be generated in mobile telecommunication services. Additionally, this study will help businesses to have understanding of how to retain their customers which will result in higher business revenues. 72

show abstract

Extending UTAUT to Explain Social Media Adoption by Microbusinesses

Abstract: ABSTRACT

Cited by 46 publications

References 29 publications

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Keputusan Pembelian: Jalinan Antara Media Cetak, Media Atas Talian dan Media Bersemuka (Buying Decision: The Links Between Print Media, Online Media and Face-to-Face Media)

Consumer segments in social commerce: A latent class approach

An Empirical Examination of Customer Retention in Mobile Telecommunication Services in Australia

Contact Info

Product

Resources

About