Time orientation is an unconscious yet fundamental cognitive process that
provides a framework for organizing personal experiences in temporal categories
of past, present and future, reflecting the relative emphasis given to these
categories. Culture lies central to individuals’ time orientation,
leading to cultural variations in time orientation. For example, people from
future-oriented cultures tend to emphasize the future and store information
relevant for the future more than those from present- or past-oriented cultures.
For survey questions that ask respondents to report expected probabilities of
future events, this may translate into culture-specific question difficulties,
manifested through systematically varying “I don’t know”
item nonresponse rates. This study drew on the time orientation theory and
examined culture-specific nonresponse patterns on subjective probability
questions using methodologically comparable population-based surveys from
multiple countries. The results supported our hypothesis. Item nonresponse rates
on these questions varied significantly in the way that future-orientation at
the group as well as individual level was associated with lower nonresponse
rates. This pattern did not apply to non-probability questions. Our study also
suggested potential nonresponse bias. Examining culture-specific constructs,
such as time orientation, as a framework for measurement mechanisms may
contribute to improving cross-cultural research.