External Communication: A Systematic Literature Review 2019–2023

Perales-Aguirre, Ariana Maria; Cotito Mujica, Alina; Turriate-Guzman, Adriana Margarita; Alarcón-Llontop, Luis-Rolando; Acevedo-Carrillo, Mauricio; Caldas-Gayoso, Norma Inés; Córdova-Robles, Christian

doi:10.1007/978-981-99-8111-3_24

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-981-99-8111-3_24

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External Communication: A Systematic Literature Review 2019–2023

Ariana Maria Perales-Aguirre,

Alina Cotito Mujica,

Adriana Margarita Turriate-Guzman

et al.

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2024

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Framing Diversity in Corporate Communication on Twitter and CSR Reports. A Corpus-Based Study

Cifalinò,

Cutuli

2024

Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal)

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Nowadays, companies are required to produce annual reports on Corporate Social Responsibility (CSR) and consider the promotion of diversity as one of their fundamental values, particularly in terms of reputation and image (Fuoli 2018; Maier and Ravazzani 2018). Given its importance, diversity is included in companies’ communication planning (Mundy 2015). The aim of this work is to explore how eleven companies (Amazon, Calvin Klein and Pfizer among others) frame diversity and talk about it on their Twitter (now X) profiles and CSR reports over a timespan of five years (2018-2022), filling a gap in the literature which, to date, has mainly focused on the study of companies’ websites rather than their social media channels. To do this, we analysed a corpus of tweets and reports to identify recurring patterns and phrases related to diversity and inclusion. The findings reveal disparities between the two communication channels, with an overall positive framing of diversity, although the term is mainly used in passive voice constructions which indicate that as a principle and value it is far from being considered established in its own right.

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Framing Diversity in Corporate Communication on Twitter and CSR Reports. A Corpus-Based Study

Cifalinò,

Cutuli

2024

Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal)

View full text Add to dashboard Cite

show abstract

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External Communication: A Systematic Literature Review 2019–2023

Cited by 1 publication

References 19 publications

Framing Diversity in Corporate Communication on Twitter and CSR Reports. A Corpus-Based Study

Framing Diversity in Corporate Communication on Twitter and CSR Reports. A Corpus-Based Study

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