External Involvement and New Product Performance: The Mediating Role of New Product Advantage

Liu, Wei; Zhang, Huiying; Fan, Yang

doi:10.1007/978-3-662-47241-5_112

Cited by 2 publications

(2 citation statements)

References 19 publications

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“…Research has shown that product quality leads to customer satisfaction, making them perceive your new products as superior to those of your competition. Thus, consumers will make repurchases, increasing sales, market share, and profitability for the company (Liu et al, 2015 ). To achieve this, it is proposed to involve suppliers and customers themselves, taking advantage of the knowledge and resources they offer to the organization (Feng et al, 2014 ).…”

Section: Theory and Hypothesismentioning

confidence: 99%

Incidence of Interorganizational Relations in the Performance of New Products: Mediating Effect of the Innovation Capacity and Technological Dynamism

2023

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The present work responds to the need for literature on the incidence of interorganizational relations and the performance of new products in the context of tourist destinations. Specifically, the article analyzes the effect of market and technological dynamism on the relationship between interorganizational relations and the performance of new products in tourism companies. The empirical study is carried out on a sample of 300 companies located in Arequipa-Perú. Research results show that both innovativeness and technological dynamism enhance the link between interorganizational relationships and new product performance. Some theoretical implications for academics and also some practical implications for managers of tourism companies that carry out activities in the studied context are derived from the research.

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Section: Theory and Hypothesismentioning

confidence: 99%

Incidence of Interorganizational Relations in the Performance of New Products: Mediating Effect of the Innovation Capacity and Technological Dynamism

2023

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“…Successful new product development (NPD) processes are viewed as the lifeblood of any modern organization (Balachandra and Friar, 1997). However, facing uncertain economic environment and growing product complexity, NPD is one of the most complex of all business processes that involves numerous challenges (Liu et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

The impact of customer orientation on new product development performance

Fan

Zhang

2018

IJPPM

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Purpose The purpose of this paper is to empirically examine the underlying impacts of customer orientation on new product development (NPD) performance. Further, this study investigates the moderating effect of top management support (TMS) on the customer orientation-performance relationship. Design/methodology/approach This study as a unique approach has classified customer orientation into three sub-dimensions: customer focus, customer involvement and communication with customers. And the NPD performance is explored both from financial and nonfinancial aspects. Findings Based on a sample of 366 high performance manufacturing firms across ten countries, the obtained results of hierarchical moderated regression analyses reveal that customer focus, customer involvement and communication with customers have significantly positive effects on both financial and nonfinancial performance of NPD; TMS positively moderates the relationship between multiple dimensions of customer orientation and NPD performance. Practical implications The research extends the customer orientation literature by describing three dimensions of customer orientation and empirically testing their effects on NPD performance. This study also contributes to a deep understanding of the influence factors of NPD performance, both from the financial and nonfinancial aspects. The proposed framework provides a fine-grained analysis to help us understand in what way the customer orientation is linked to performance outcomes. Originality/value This study is innovative because it seeks to make a contribution to existing literature from a theoretical perspective by investigating the sub-dimensions of customer orientation and moderating role of TMS.

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External Involvement and New Product Performance: The Mediating Role of New Product Advantage

Cited by 2 publications

References 19 publications

Incidence of Interorganizational Relations in the Performance of New Products: Mediating Effect of the Innovation Capacity and Technological Dynamism

Incidence of Interorganizational Relations in the Performance of New Products: Mediating Effect of the Innovation Capacity and Technological Dynamism

The impact of customer orientation on new product development performance

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