“…Second, a firm’s ability to imitate new product innovations provides the foundation for subsequent applications (Cohen and Levinthal, ). Third, technology adoption can not only help firms overcome the limitations of internal resources and capabilities but can also provide flexibility in strategic decision‐making for technology development (Kang et al, ). Fourth, innovative marketing activities, like changes in product design, branding, or online innovation communities, are also gradually taking center stage in business, contributing to product innovation performance (Guo et al, ).…”