“…Afuah, 2001;Cohen and Levinthal, 1990;Gupta and Polonsky, 2014;McGrath and McMillan, 2000;Rothaermel and Deeds, 2006). Many researchers have shown that knowledge transfer by outsourcing can be easy and fast (Lawson et al, 2014;Torvinen et al, 2014;Zhao et al, 2014), while simultaneously various studies have illustrated the negative impacts of knowledge transfer by outsourcing, such as opportunistic behaviour (Bhattacharya et al, 2015;Handley and Angst, 2014), and organisational costs compared to internalising (Jacobides and Billinger, 2006). On the other hand, Outsourcing combined with globalisation or segmentation of business processes, involving people from internal and external organisations may hamper the product quality as more complex communication is required (Ng et al 2012).…”